Sales Development Representative (SDR)

Eleken

8d•Remote

About The Position

Eleken is a product design partner for SaaS companies, providing subscription-based UI/UX design teams that integrate into clients’ workflows. The Sales Development Representative identifies companies that may need design support, researches and qualifies them against established ideal customer profiles (ICPs), and initiates personalized conversations through LinkedIn and email. The role involves uncovering prospects’ product or design-process pain points, determining who is involved in purchasing decisions, handling objections without pushing prematurely for a call, and booking discovery calls for Business Development Managers. The SDR provides each handoff with context about the prospect’s needs, decision-makers, and previous attempts to address the problem. The position sits within the Sales Development department, alongside experienced lead generation specialists, and works with established ICPs, KPIs, and a transparent pipeline. It offers autonomy over research hypotheses and messaging, a supportive team with fast feedback, and opportunities to grow into end-to-end account or business development roles.

Requirements

At least 1 year of hands-on B2B lead generation experience, preferably in IT, product design, or SaaS.
Experience taking a lead from the first reply through to a booked call.
Comfort asking diagnostic questions in writing and allowing conversations to develop over several exchanges.
Strong understanding of ICPs and lead qualification.
Ability to recognize when a lead is not a fit rather than booking a call just to meet a target.
Ability to write creative, personalized, compelling outreach for LinkedIn and email.
Strong written English (B2+).
Experience working to KPIs and improving messaging performance based on evidence.
Solid experience with LinkedIn Sales Navigator, Apollo, or similar tools.
Ability to use AI for research, personalization, and efficiency rather than having it write outreach messages.

Nice To Haves

Hands-on experience with automation tools such as Closely, Clay, Lusha, or Sendspark.
A well-developed LinkedIn profile or experience building and growing one.

Responsibilities

Research and identify potential leads using LinkedIn Sales Navigator, Clay, Claude and other AI tools, job boards, and company websites.
Recognize signals that a company may need design help, such as design-role hiring, a recent raise, a rebrand, a product launch, or a framework migration.
Qualify prospects against the company’s ICP before scheduling calls.
Write personalized first-contact messages for LinkedIn and email.
Continue conversations after prospects reply and ask questions to uncover product or design-process problems.
Determine who the prospect is and whether they have decision-making authority.
Handle common objections in writing without pushing for a call too early.
Book discovery calls for Business Development Managers and hand off lead context, including the prospect’s pain points, decision-maker, and previous attempts to address the issue.
Work toward KPIs and improve messaging based on evidence.