Sales Development Rep (Remote in US)

Criteria Corp • West Hollywood, CA

2d • $93,000 - $103,000 • Remote

About The Position

The Sales Development Representative (SDR) generates qualified pipeline and revenue to support Criteria’s Enterprise sales goals. The role uses account-based marketing (ABM) strategies to target high-value accounts and contacts, applying account qualification criteria and profiling buying committees and influencers. The SDR proactively engages potential customers through phone, email, and digital channels, and ensures qualified leads are handed off to Enterprise Sales Executives. The role also qualifies inbound leads from sources including the website, inbound calls, and email.

Requirements

• Proven ability to engage and qualify prospects and communicate Criteria’s unique value proposition.
• Persuasive written and verbal communication skills.
• Familiarity with SDR tools such as ZoomInfo, LinkedIn Sales Navigator, Gong, and Salesforce.
• Competence in developing outreach cadences and email templates.
• Understanding of prospect profiles and personas.
• Strong collaboration and teamwork capabilities.
• Insight into industry trends, technologies, and the competitive landscape.

Responsibilities

• Conduct strategic account research to identify key decision-makers and business challenges.
• Use a multi-channel approach to engage and nurture potential customers, and transition Sales Qualified Leads (SQLs) to Sales Executives.
• Respond promptly to prospect inquiries and communicate Criteria’s solutions for hiring challenges.
• Meet key performance indicators related to outbound activity and SQL generation.
• Maintain data integrity and provide actionable market insights to sales and marketing teams.
• Maintain a thorough understanding of Criteria’s product offerings and articulate their value proposition.
• Follow established lead management protocols and engage in continuous learning.
• Use intent data to target organizations with active buying signals and support Sales Executives with additional lead generation initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed