About The Position

The Sales Development Representative (SDR) generates and qualifies leads for the sales team, while also quoting and closing sales. The role identifies potential customers, initiates contact, and nurtures relationships to create sales opportunities. The SDR contributes to revenue growth by building a steady pipeline of qualified leads and quotes. Success requires strong communication, persistence, strategic thinking about lead generation and qualification, and the energy and motivation to contribute to a dynamic sales team.

Requirements

  • Proven track record in lead generation and qualification, with experience as a Sales Development Representative or in a similar role.
  • Exceptional verbal and written communication skills and the ability to engage potential customers and articulate value propositions.
  • Strong research skills and the ability to identify and qualify potential leads quickly.
  • High energy, enthusiasm, a goal-oriented mindset, and a passion for driving revenue growth.
  • Self-starter able to work independently, prioritize tasks, and manage time efficiently.
  • Experience with CRM systems such as Salesforce or NetSuite and proficiency in Microsoft Office Suite.
  • Ability to build relationships and handle objections, with persistence and resilience.
  • Ability to travel occasionally for events, conferences, and networking opportunities.
  • Strong analytical skills and the ability to track and report key performance metrics.
  • High integrity, strong work ethic, and commitment to continuous learning and improvement.

Nice To Haves

  • Bachelor’s degree in business, marketing, or a related field is preferred but not required.

Responsibilities

  • Generate and qualify leads to create sales opportunities for the broader sales team.
  • Research and identify potential customers through business directories, web searches, digital resources, and networking events.
  • Contact potential customers by phone, email, and other digital channels to understand their needs and qualify them as leads.
  • Collaborate with the sales team on strategic approaches to nurture leads and convert them into qualified opportunities.
  • Track and analyze performance metrics, including lead conversion rates and outreach effectiveness.
  • Maintain a thorough understanding of products, updates, and competitive positioning.
  • Build and maintain a robust lead pipeline and enter accurate, timely information into CRM systems.
  • Overcome objections and build prospect relationships to foster trust and loyalty.
  • Represent the company at trade shows, conferences, and other networking events as needed.
  • Work with marketing to align lead-generation efforts with company goals and campaigns.

Benefits

  • Comprehensive group benefits, including health, dental, vision, life, critical illness, and short- and long-term disability coverage.
  • Wellness Incentive Program and Employee Assistance Program.
  • RRSP / 401(k) matching program.
  • Flextime, summer hours, paid vacation, and personal time off.
  • Casual, fun, and collaborative work environment.
  • Lively social calendar.
  • Employee discounts on products.
  • Ongoing learning and development opportunities.
  • Opportunity to work alongside a highly talented, high-performing team.
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