Sales Development Manager - Lucknow

Abbott

6d•Remote

About The Position

Contribute to the long-term growth of Abbott Nutrition products in the territory by servicing a defined customer base on a specific route and dedicated days, weeks, or monthly cycles as set out by the regional customer manager. Achieve volume targets by driving orders and placing them in accordance with standard Abbott operating procedures.

Requirements

Graduate degree in Arts, Science, or Commerce.
Minimum 5 years of relevant experience.

Nice To Haves

MBA preferred.

Responsibilities

Create a business plan to achieve targets, meet territory objectives, drive market traffic, and optimize product availability.
Identify potential towns, appoint distributors, induct them on ANI processes and systems in line with business strategy, and allocate ISR’s based on market potential.
Facilitate hiring, induction, training, and coaching of ISR’s to align them with “ANI ways of working” and support high retention rates.
Establish customer relationships to uncover needs, drive orders, and increase the number and variety of stocked SKUs.
Conduct daily sales calls to coach the team, increase orders, check stock, and ensure proper merchandising at each customer.
Negotiate customer deliverables and contracts that provide win-win solutions, achieve account objectives, and satisfy customer needs.
Ensure shops are merchandised and maintain Key SKUs in accordance with Abbott expectations to maximize product availability and potential sales.
Demonstrate the superiority of Abbott products from the customer’s perspective.
Influence customers to maintain an appropriate balance of stock and market credit relative to accounts receivable, and periodically review their financial health.
Conduct monthly channel performance reviews and create plans to address lagging channels and meet channel targets.
Influence distributors to carry stock and adhere to route plans that ensure implementation of trade and consumer promotion plans.
Ensure adequate daily stock replenishment to meet weekly, monthly, and quarterly targets through accurate forecasting.
Build a quality customer database, territory information, and competitive landscape for the territory.
Integrate the digital customer journey with the customer lifecycle to support demand creation and retention, using examples such as POS App, self-service app/web, learning management systems, retail communities, and webinars.
Act in alignment with compliance and regulatory expectations.