Sales Development, Director - Base44

Wix•New York, NY

13d•$100,000 - $130,000•Hybrid

About The Position

Base44 is building its go-to-market team following its acquisition by Wix. The Sales Development Director will establish and lead Base44’s sales development function from the ground up, including hiring the team, designing its playbook, and owning the top-of-funnel pipeline engine that supports revenue growth. The role is suited to a builder with experience leading BDR teams, implementing processes and systems, developing outbound motions, and applying AI to sales development operations. The Director will work closely with Sales, Marketing, Base44’s founders, and Wix leadership to establish how the company generates and qualifies pipeline at scale. Base44 operates as a startup within Wix, developing an AI-powered platform that lets people create custom software applications using natural language without traditional coding. The position is for candidates based in New York who can commute to the NYC office three times per week. Approximate base compensation is $100,000–$130,000 per year, with variable compensation and company RSUs also included. Final compensation may vary based on factors including location, shift, candidate profile, and qualifications.

Requirements

At least 6 years of B2B SaaS sales or sales development experience.
At least 2 years of direct management experience leading SDR or BDR teams.
A proven track record of building or scaling an outbound BDR function.
Strong understanding of outbound methodologies, sequencing tools, and CRM architecture, such as HubSpot or Salesforce.
A data-driven approach to coaching, forecasting, and decision-making.
Excellent communication and coaching skills, with comfort presenting to sales and go-to-market leadership.
Self-motivated, entrepreneurial, and energized by ambiguity in a high-growth startup environment.
Based in New York and able to commute to the NYC office three times per week.

Nice To Haves

Experience selling or supporting sales of AI, machine learning, developer platforms, or product-led SaaS.
Experience applying AI within BDR operations.

Responsibilities

Build and lead a high-performing BDR team, including hiring, onboarding, coaching, and developing BDRs across outbound and inbound motions.
Design and own the outbound prospecting playbook, including targeting strategy, ideal customer profile, messaging, sequencing, and channel mix.
Establish a coaching-focused operating cadence with daily standups, weekly one-on-ones, call coaching, and performance reviews.
Define and own BDR KPIs, including meeting volume, pipeline contribution, conversion rates, and activity metrics, and report them to go-to-market leadership.
Partner with Sales and Marketing to align on the ideal customer profile, campaign execution, and handoff quality between BDRs and account executives.
Build a market feedback loop with the product team, surfacing what is and is not resonating.
Implement and optimize the BDR technology stack, including sequencing tools, CRM hygiene, intent data, and AI-powered outreach.
Foster a culture of experimentation by testing messaging, personas, and channels to improve pipeline quality and velocity.
Build repeatable systems and playbooks for generating predictable pipeline.