Sales Coordinator (SoFi Stadium)

ASM Global•Los Angeles, CA
•Onsite

About The Position

The Sales & Service Coordinator supports the Group Sales team at SoFi Stadium by managing operational tasks, CRM organization, logistics communication, and administrative functions for group event fulfillment. The position collaborates with internal departments to help ensure smooth execution of group experiences, providing customer service and maintaining a positive, professional presence. The role coordinates group sales logistics and catering requirements; supports tours, group arrivals, and event-day operations; maintains CRM and ticket data; assists with invoicing and reporting; and helps Account Executives with prospecting, campaigns, and sales materials. The schedule varies according to the event calendar and may include late nights, weekends, and holidays. Compensation is $30.00 per hour, with a benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and a 401(k) plan.

Requirements

  • Previous catering or event sales experience.
  • Three to five years of related experience.
  • Bachelor’s degree, or an equivalent combination of education, related experience, and/or training.
  • Must be at least 18 years old.
  • Strong customer and client service commitment, initiative, and culinary skills.
  • Ability to interact with all levels of management and work effectively in a team environment.
  • Strong attention to detail, organization, communication, and interpersonal skills.
  • Ability to work in a fast-paced environment, manage multiple tasks, and organize people and processes to complete projects.
  • Expertise in financial analysis and planning, budgeting, and marketing.
  • Working knowledge of local and regional markets, venue operations, and the special events industry.
  • Ability to evaluate risks and liabilities of special events and stadium rentals.
  • Excellent computer skills, including spreadsheet, database, CRM, and word-processing programs; Microsoft Word and Excel skills are required.
  • Ability to work independently and/or in a team environment.
  • Must be flexible to work extended hours, including late nights, weekends, and holidays, and hours that vary according to the event schedule.
  • Ability to stand, sit, use hands to handle or feel, reach with hands and arms, and lift and/or move up to 25 pounds.
  • Specific vision abilities include close and distance vision; working conditions also require the ability to adjust focus.
  • Ability to communicate truthfully and directly, build positive and productive relationships, adapt to changing trends and circumstances, and manage people and resources to complete projects.

Nice To Haves

  • Bilingual in Spanish.

Responsibilities

  • Manage group sales logistics, including documentation, event orders, internal communications, and timelines.
  • Coordinate with the Catering department to align and accurately execute food and beverage requirements.
  • Serve as the primary internal liaison for tours, group arrivals, and event-day operational needs.
  • Enter, organize, and maintain CRM data, and support reporting accuracy.
  • Support invoicing, ticket uploads, client-needs tracking, and ticket-data monitoring.
  • Generate weekly sales and operations reports for department review.
  • Assist Account Executives with inbound and outbound prospecting, lead research, and follow-up communications.
  • Support sales and marketing campaigns, including outreach coordination and performance tracking.
  • Manage sales collateral, including photos, promotional materials, and presentation content.
  • Coordinate with Operations, Marketing, Ticketing, and other venue departments to maintain alignment and clear communication.
  • Deliver excellent customer service and maintain a positive, professional presence.
  • Perform additional duties as assigned.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Disability insurance
  • Paid vacation
  • 401(k) plan
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