Sales Associate

Castle GMC, Cadillac, Chevrolet of McHenry•McHenry, IL

About The Position

The Sales Associate guides customers through vehicle purchases by building rapport, identifying their needs and budget, recommending suitable vehicles, and negotiating payment terms. The role involves developing customer relationships, providing professional demonstrations of new and used vehicles, and following up after purchases to encourage referrals and support customer loyalty. Associates also help transition customers to the Service Department for ongoing vehicle needs and report objectives, planned activities, reviews, and analysis to the Sales Manager.

Requirements

Previous automotive sales experience.
Proven track record of strong performance.
Self-starter mentality and motivation to succeed.
Drive to become a product expert.
Excellent communication skills with customers and team members.
Professional, well-groomed personal appearance.
Ability to work flexible hours and weekends.
Valid driver’s license and ability to meet insurability guidelines.

Responsibilities

Use consultative selling skills to help customers select a vehicle by asking questions and listening to their responses.
Build and nurture customer relationships to develop a strong client base.
Learn vehicle offerings, optional packages, and technologies, and provide professional demonstrations of new and used vehicles.
Follow up with buyers to support customer satisfaction and referral business.
Negotiate payment terms and overcome objections during sales situations.
Help transition customers to the Service Department for their vehicle needs.
Report objectives, planned activities, reviews, and analysis to the Sales Manager.