The Sales Associate is directly responsible for selling new and/or used vehicles while meeting dealership volume and customer satisfaction standards. The role involves identifying customers’ vehicle needs, demonstrating and delivering vehicles, and helping customers understand vehicle features, warranties, and paperwork. The Sales Associate supports customer loyalty and repeat business through follow-up and prospect development, stays current on products and automotive technology, and works toward dealership-aligned income and productivity goals. The position reports objectives and planned activities to the Sales Manager and reviews performance regularly to improve time use and planning. The role also includes attending sales meetings, completing factory and in-house tests, becoming a certified salesperson, following company safety practices, and introducing customers to service department personnel. Work is performed in a combination of showroom, office, and outdoor lot environments, with regular exposure to vehicle exhaust, weather conditions, and moderate noise. The employee must regularly talk or hear, frequently stand, walk, handle objects, and reach, lift or carry at least 50 pounds, and regularly enter and exit vehicles.
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Job Type
Full-time
Career Level
Entry Level
Education Level
High school or GED