Sales Assistant / Product Genius
About The Position
The Sales Assistant (Product Genius) serves as a technology and product expert on the showroom floor, helping guests understand modern vehicle features and supporting them after a sale. The role bridges vehicle technology and the guest experience through tailored product demonstrations, test drives, and personalized vehicle deliveries. Working with Sales Advisors, the Sales Assistant explains complex features—including infotainment, connectivity, and safety systems—in an accessible way so guests feel confident using their vehicles. The position is based at Appleton Mazda in Appleton, Wisconsin. The schedule is a five-day work week from Monday through Saturday, with two Saturdays scheduled per month and a weekday off during those weeks. Monday–Thursday shifts are scheduled between 8:00 a.m. and 7:00 p.m., including two early shifts (8:00 a.m.–5:00 p.m.) and two late shifts (10:00 a.m.–7:00 p.m.). Friday hours are 8:00 a.m.–6:00 p.m., and Saturday hours are 8:00 a.m.–5:00 p.m. Pay is $16–$20 per hour, based on experience.
Requirements
- High school diploma or equivalent.
- Passion for automotive technology and guest service.
- Strong communication and interpersonal skills.
- Ability to explain complex technologies in a simple, easy-to-understand way.
- Proficiency with technology, including mobile devices, apps, and automotive systems.
- Detail-oriented with excellent organizational skills.
- Valid driver’s license and a clean driving record.
Nice To Haves
- Bachelor’s degree in a related field.
Responsibilities
- Develop an in-depth understanding of vehicle models, trims, features, and technologies offered by Bergstrom Automotive.
- Stay up to date on product launches, industry trends, and technological advancements.
- Welcome guests and provide product demonstrations tailored to their needs.
- Explain the functionality and benefits of infotainment systems, safety technologies, connectivity options, and other advanced features.
- Conduct test drives and answer guests’ questions about vehicle choices.
- Collaborate with Sales Advisors to support the guest buying journey and explain product features and benefits.
- Provide team members with guidance on vehicle technology and updates.
- Deliver a thorough, personalized vehicle delivery experience and demonstrate vehicle features and customization options.
- Follow up with guests after purchase to answer questions and provide continued support.
- Maintain a clean, organized, visually appealing showroom; set up displays and ensure vehicle technology is ready for demonstrations.
Benefits
- Medical, dental, vision, short-term disability, long-term disability, and life insurance for full-time team members.
- Two weeks of paid time off starting on the first day for full-time team members.
- Discounts on vehicles, service, and parts.
- 401(k) plan with company match for full-time team members.
- Paid holidays for full-time team members.
- Wellness program.
- Free team member clinic access.
- Free health coach.
- Employee assistance program.
- Employee referral program.
- Ongoing training and opportunities for growth and advancement.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
High school or GED
