Sales Area Manager - Silicon Valley
About The Position
The Sales Area Manager owns NI’s business and sales target across the Peninsula, South Bay, Santa Cruz, Monterey, and Fresno. The role serves engineering companies developing products such as AI chips, data center hardware, satellites, electric vehicles, and medical devices, selling the hardware and software they use for testing. The target customer sweet spot is companies with 50–1,000 employees. The position combines technical selling with territory and business development. The manager builds and executes a territory plan, leads technical discovery with engineers, and closes opportunities with program and business leaders. Products include PXI, CompactDAQ, CompactRIO, LabVIEW, and TestStand. The role directs a supporting team of applications engineers, distributors, and integration partners, and hosts local events and customer sessions. Compensation includes a strong base salary and uncapped commission, as well as car and office allowances.
Requirements
- At least 3 years of experience selling technical products to engineers in test and measurement, EDA, semiconductor equipment, embedded systems, industrial automation, or laboratory instruments; alternatively, experience as an applications engineer, sales engineer, or field engineer with the desire to own a sales target.
- Ability to discuss technical topics with test engineers and budgets with vice presidents.
- A record of developing new business, not solely managing existing accounts.
- Willingness to drive throughout the territory, including trips to Fresno and Monterey a few times per quarter, and carry demonstration equipment.
Nice To Haves
- Engineering degree or equivalent hands-on experience.
- Existing relationships in Bay Area semiconductor, electronics, robotics, medical device, or aerospace industries.
- Experience working with distributors and partner ecosystems.
Responsibilities
- Own the sales territory and its sales target; build and execute the territory plan.
- Win new engineering customers at semiconductor, AI infrastructure, aerospace, and medical technology companies.
- Sell PXI, CompactDAQ, CompactRIO, LabVIEW, and TestStand test systems and products.
- Conduct technical discovery with engineers and close business with program and business leaders.
- Direct and coordinate support from applications engineers, distributors, and integration partners.
- Host local events and customer sessions.
Benefits
- Uncapped commission
- Car allowance
- Office allowance
- Medical insurance plans
- Dental coverage
- Vision coverage
- Employee Assistance Program
- 401(k)
- Tuition reimbursement
- Employee resource groups
- Recognition
- Flexible time off plans
- Paid parental leave
- Vacation leave
- Holiday leave
- Competitive compensation
- Career development support, including mentorship, training, and leadership opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
