Sales Area Manager - Silicon Valley

Emerson•San Jose, CA
•$175,000 - $300,000•Remote

About The Position

The Sales Area Manager owns NI’s sales business and revenue target across the Silicon Valley and Central Coast territory, covering the Peninsula, South Bay, Santa Cruz, Monterey, and Fresno. The role sells test hardware and software—including PXI, CompactDAQ, CompactRIO, LabVIEW, and TestStand—to engineering teams at semiconductor, AI infrastructure, aerospace, and medical technology companies, particularly organizations with 50–1,000 employees. The manager develops and executes the territory sales plan, identifies and wins new business, leads technical discovery with engineers, and closes opportunities with program and business leaders. The position directs a support team of applications engineers, distributors, and integration partners, and hosts local customer events and sessions. It is remote in the Peninsula or South Bay and involves driving throughout the territory, including occasional trips to Fresno and Monterey, while carrying demonstration equipment. Compensation includes a strong base salary, uncapped commission, and car and office allowances.

Requirements

  • At least 3 years of experience selling technical products to engineers in test and measurement, EDA, semiconductor equipment, embedded systems, industrial automation, or laboratory instruments; alternatively, experience as an applications engineer, sales engineer, or field engineer with a desire to own a sales target.
  • Ability to communicate technically with test engineers and discuss budgets with vice presidents.
  • A record of finding new business, not just managing existing accounts.
  • Willingness to drive throughout the territory, including Fresno and Monterey a few times per quarter, and carry demonstration equipment.

Nice To Haves

  • Engineering degree or equivalent hands-on experience.
  • Existing relationships in Bay Area semiconductor, electronics, robotics, medical device, or aerospace industries.
  • Experience working with distributors and partner ecosystems.

Responsibilities

  • Own the sales territory and its revenue target; develop and execute the territory plan.
  • Win new engineering teams at semiconductor, AI infrastructure, aerospace, and medical technology companies.
  • Sell NI test systems and software, including PXI, CompactDAQ, CompactRIO, LabVIEW, and TestStand.
  • Conduct technical discovery with engineers and close sales with program and business leaders.
  • Direct a support team that includes applications engineers, distributors, and integration partners.
  • Host local events and customer sessions.
  • Drive throughout the territory, including trips to Fresno and Monterey, and carry demonstration equipment.

Benefits

  • Strong base salary and uncapped commission.
  • Car and office allowance.
  • Medical insurance plans, dental coverage, and vision coverage.
  • Employee Assistance Program.
  • 401(k).
  • Tuition reimbursement.
  • Employee resource groups and recognition.
  • Flexible time off plans, including vacation and holiday leave.
  • Paid parental leave, maternal and paternal.
  • Mentorship, training, and leadership opportunities.
  • Competitive compensation and integrated benefits offerings.
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