Sales Application Engineer

Cummins•Dallas, TX

19h

About The Position

The Sales Application Engineer develops customer relationships and provides technical, market, and commercial guidance to influence project specifications and purchasing decisions. The role collaborates with customers, consulting engineers, EPC firms, internal sales teams, and channel partners to create power system solutions that meet project requirements. This includes evaluating customer power needs, analyzing electrical loads and operating requirements, sizing generator sets and Battery Energy Storage Systems (BESS), and supporting power system architecture, equipment layouts, and site configurations. The position also supports strategic account planning, sales pipeline management, market analysis, and the development of sales team members. The employee must reside in Michigan, Texas, or Oklahoma; the role is based in Austin, Texas.

Requirements

University or college degree in engineering, or an acceptable combination of education and experience.
Strong technical aptitude and customer-facing communication skills.
Ability to analyze electrical loads and operational requirements and assist with generator set and BESS sizing and power system architecture.
Must reside in Michigan, Texas, or Oklahoma.
May require licensing for compliance with export controls or sanctions regulations.

Nice To Haves

Experience in technical sales, application engineering, or project management is desirable.

Responsibilities

Build and strengthen relationships with architects, consulting engineers, contractors, OEMs, dealers, channel partners, customers, and internal stakeholders.
Identify customer priorities, technical requirements, and business challenges to influence product specifications and purchasing decisions early in the project lifecycle.
Translate technical data, market information, and complex commercial information into practical recommendations and value-driven solutions for varied audiences.
Collaborate with Sales Managers and Sales Professionals to uncover, qualify, and advance opportunities, and accurately capture leads and activities in CRM.
Develop and execute strategic account plans for key influencer customers, align internal stakeholders and resources, and track progress toward measurable business results.
Lead market and industry analysis, identifying emerging trends, alternative technologies, and competitive insights to inform business decisions and sales strategies.
Represent the organization at customer sites, project kickoff meetings, industry events, trade associations, and speaking engagements.
Mentor and develop sales team members by sharing technical expertise, best practices, and approaches to continuous improvement in sales processes and customer engagement.
Influence decision-makers with business cases and value-based recommendations that differentiate products, services, and solutions from competitors.
Manage sales pipelines and forecasting by evaluating opportunity progression, analyzing data, and adjusting strategies to achieve territory and business objectives.
Collaborate across functions to build consensus and support pricing and account strategies.
Collaborate with customers, consulting engineers, EPC firms, and internal sales teams to develop power system solutions that meet project requirements.
Analyze electrical loads and operational requirements to assist with generator set sizing, BESS sizing, and overall power system architecture.
Provide technical recommendations during planning and specification stages to influence project designs.
Assist in developing equipment layouts and site configurations for power generation and energy storage systems.