Elk River - Sales and Marketing Director

Lifespark Careers•Elk River, MN

7d•Onsite

About The Position

Elk River Senior Living, a Lifespark Senior Living Community in Elk River, Minnesota, is seeking a Sales and Marketing Director. The community provides Assisted Living, Independent Living, and Memory Care in an apartment-style setting. The position is responsible for analyzing, designing, developing, and implementing the community marketing plan to increase revenue, while evaluating and improving marketing department practices and procedures. The director develops and executes the facility's strategic marketing plan, identifies goals using market research, develops sales opportunities, and recommends improvements to business development strategy. The role also involves community and customer relations, public speaking opportunities, managing the sales process from inquiries through tours and closing, promoting marketing materials, managing campaign finances and the departmental budget, communicating through written and other advertising materials, educating medical professionals about services, reporting data and trends to facility leadership, and managing the marketing database and follow-up contacts.

Requirements

Exceptional telephone and communication skills.
Desire to work closely with senior adults.
Proficient knowledge of computer systems, including email.

Nice To Haves

Experience in sales and marketing, public relations, or advertising.
Healthcare experience.
Ability to drive the success of multiple projects concurrently.
Experience using and developing multimedia campaigns.

Responsibilities

Develop and execute the facility's strategic marketing plan.
Identify short-term and long-term goals based on market research analysis.
Research and develop sales opportunities by identifying customer requirements and competitor strategies, and by forecasting.
Recommend improvements to the facility's overall business development strategy.
Maintain relationships with the community and customers.
Create community public-speaking opportunities while executing the marketing plan.
Manage all aspects of the sales process, including taking inquiries, providing tours, and closing.
Direct promotion of marketing materials in the community and manage finances associated with individual campaigns.
Review and adhere to the departmental budget.
Communicate information through articles, newsletters, bulletins, posters, announcements, and other advertising for employees, residents, tenants, families, and prospects.
Educate medical professionals in the community and surrounding areas about new projects and services.
Collect, analyze, and summarize data and trends for facility leadership.
Manage the marketing database and complete necessary follow-up contacts.