Sales and Event Assistant

KRG•San Francisco, CA

2d•Onsite

About The Position

The Sales and Event Assistant supports the Sales & Event Manager and helps grow group event sales through lead sourcing, booking, and professional event execution. The role also supports promotions, programs, and communications that build brand awareness and generate event, banquet, and catering leads. This is an on-site position requiring occasional local travel, and it may involve nights, weekends, and holidays as needed. The assistant manages group reservations for parties under 30, communicates with guests from inquiry through arrival, maintains reservation records and payments in Tripleseat, coordinates special requests with venue staff, and supports reporting and booking coordination. The role also assists with client tours, proposals, contracts, invoices, event planning, setup, and on-site execution for events of varying sizes. The assistant helps maintain venue and brand standards, responds to issues during events, and serves as backup for the Sales & Event Manager when needed.

Requirements

At least 3 years of successful experience with event or banquet execution.
Professional appearance and demeanor.
Professional written and verbal communication skills.
Energetic and outgoing personality, with the ability to represent the company well and seek opportunities to exceed client expectations.
Strong organization and multitasking skills.
Excellent time-management skills and ability to work well under pressure.
Strong attention to detail and ability to maintain high standards.
Valid driver’s license and good driving record.
Ability to work in a fast-paced team environment.
Ability to work on-site and travel locally on occasion; this is not a home-based position.
Ability to work nights, weekends, and holidays as needed.
Ability to periodically work in a loud environment for hours at a time.
Ability to navigate all areas of the venue for extended periods without sitting.
Ability to visually identify quality, cleanliness, and safety issues during events and to taste and smell food to assess its quality.

Nice To Haves

Experience with catering and event sales.

Responsibilities

Increase brand recognition for group events and participate in developing strategies to engage prospective group customers.
Cultivate leads by attending networking, community, local government, and chamber events.
Manage incoming reservation requests for groups under 30 by phone, email, direct message, and Tripleseat.
Book and confirm dining reservations, private tables, and celebrations such as birthdays and anniversaries.
Maintain accurate guest details, timing, special requests, and financial information in Tripleseat.
Send reservation confirmations, reminders, and day-of communications.
Serve as the main guest contact from inquiry through arrival and answer questions about menus, pricing, minimums, and venue offerings.
Recommend upgrades, personalize reservations, and handle changes, cancellations, and re-bookings professionally.
Prepare daily and weekly reservation summaries and communicate guest details and special requests to venue staff.
Coordinate table setups, signage, and small décor elements for special occasions; ensure reservations align with venue flow, staffing, capacity, closing times, and private events.
Maintain organized reservation notes and guest profiles in Tripleseat; track deposits, minimums, and final payments where applicable.
Assist with daily reporting, including covers, reservation revenue, and VIP bookings, and redeem Tripleseat payments into the POS with support from the General Manager.
Communicate booking trends and capacity to management.
Schedule and manage on-site client tours and consultations.
Provide on-site assistance for booked events, including small-scale, mid-sized, and major buyout events.
Assist in preparing and sending group event proposals, contracts, and invoices.
Maintain communication with booked clients, answer questions, guide them through planning, follow up with leads, and update the pipeline.
Oversee event setup to ensure it meets client expectations and venue standards; troubleshoot issues calmly and efficiently.
Communicate event needs and schedules to internal staff and help maintain the venue’s aesthetic and brand standards.
Provide a warm, professional experience, uphold the brand image, anticipate client needs, and support successful execution of group events.
Back up and assist with the Sales & Event Manager’s duties in their absence.