About The Position

As a Sales Advisor at H&M, you provide excellent customer service by welcoming and guiding customers through the store and, where available, the OMNI experience. You use your fashion and product knowledge to help customers, promote and sell products, and contribute to sales targets and a positive customer experience. You also complete garment care and replenishment tasks, maintain merchandise presentation and store cleanliness, and work collaboratively with the store team. The role includes supporting fitting room, checkout, and in-store digital services; following store procedures, legal requirements, and health and safety guidelines; and participating in relevant onboarding, training, and development. Sales Advisors are expected to stay informed about fashion and trends, share knowledge with colleagues, and contribute to an inclusive, collaborative work environment.

Requirements

  • Sales experience in a dynamic and collaborative environment.
  • Experience providing customer service in fashion, retail, or another service-related industry.
  • Passion for fashion and the products created in-store.
  • Motivation to provide customers with a great experience.
  • Communicative, creative, curious, motivated, flexible, decisive, and action-oriented approach.
  • Enjoyment of working in a collaborative and dynamic environment.

Responsibilities

  • Welcome and guide customers through the store and available OMNI experiences, providing attentive customer service.
  • Engage customers in conversation and help them navigate fashion trends, stories, and products throughout the store.
  • Promote and sell products, the Hello Member Customer Loyalty App, and in-store sustainability initiatives.
  • Support commercial and operational actions to help reach sales targets alongside the store management team.
  • Stay up to date on fashion trends, styles, brands, products, competitors, and relevant influencers, and share useful product and fashion information with customers.
  • Share service, fashion, and store operations knowledge with colleagues; exchange feedback and participate in relevant onboarding, training, and development activities.
  • Follow store procedures, routines, and applicable legal requirements.
  • Complete garment handling from unpacking and replenishment through steaming and garment care.
  • Operate fitting room and checkout areas according to best practices and processes.
  • Maintain clean and tidy sales-floor, back-of-house, and stockroom areas.
  • Support garment presentation and maintain attractive merchandise displays in line with visual and commercial guidelines.
  • Maintain stock levels through sales-floor replenishment routines.
  • Follow best practices for in-store OMNI services and technology, including Instore Care App, Click & Collect, and Smart Store tools.
  • Support store opening and closing.
  • Follow applicable health and safety guidelines and legal requirements.

Benefits

  • Comprehensive benefits including health insurance, wellness and family support programs, a company-match retirement plan, paid leave programs, and paid time off, including a community day.
  • Employee discount card for H&M Group brands, usable in stores and online.
  • Participation in the H&M Incentive Program (HIP).
  • Access to Colleague Resource Groups for community and networking opportunities.
  • Development opportunities around the globe and access to a global talent community.
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