About The Position

The Sales Advisor provides excellent customer service by welcoming and guiding customers through the store and available OMNI experience, helping them understand fashion trends and products, and actively promoting and selling merchandise. The role uses fashion and product knowledge to support customers and contribute to sales targets, customer loyalty, and in-store sustainability initiatives. Sales Advisors complete the garment cycle, including unpacking, replenishment, steaming, and garment care; support fitting rooms, checkout, visual presentation, and stock levels; and help maintain clean and tidy sales-floor and back-of-house areas. They also follow store procedures, routines, health and safety guidance, and applicable legal requirements; support opening and closing; use available OMNI services and in-store technology; and collaborate with colleagues through knowledge-sharing, feedback, and training.

Requirements

  • Sales experience in a dynamic and collaborative environment.
  • Experience providing customer service in fashion, retail, or another service-related industry.
  • Passion for fashion and the products created in-store.
  • Motivation to provide customers with a great experience.
  • Communicative, creative, curious, motivated, flexible, decisive, and action-oriented approach.
  • Enjoy working in a collaborative and dynamic environment.

Responsibilities

  • Welcome and guide customers through the store and available OMNI experience, providing direct customer service and support.
  • Engage customers in conversation and use fashion and product knowledge to explain trends, stories, and merchandise.
  • Promote and sell products, the Hello Member Customer Loyalty App, and in-store sustainability initiatives.
  • Represent the H&M brand positively and support commercial or operational actions to reach sales targets.
  • Keep informed about fashion trends, styles, brands, products, competitors, and relevant influencers.
  • Share service, fashion, and store-operations knowledge with colleagues and give and receive feedback.
  • Follow store procedures, routines, and applicable legal and health and safety requirements.
  • Participate in onboarding, introductions, training, and courses relevant to the role and future development.
  • Complete the garment cycle, including unpacking, replenishing, steaming, and caring for garments.
  • Operate fitting-room and checkout areas according to best practices and processes.
  • Maintain clean and tidy sales-floor, back-of-house, and stockroom areas.
  • Support garment presentation and maintain attractive merchandise displays in line with visual and commercial guidelines.
  • Maintain sales-floor stock levels through replenishment routines.
  • Follow best practices for in-store OMNI services and technology, including the Instore Care App, Click & Collect, and Smart Store.
  • Support store opening and closing.

Benefits

  • Staff discount card for H&M Group brands in stores and online.
  • H&M Incentive Program (HIP).
  • Health insurance.
  • Wellness and family support programs.
  • Company-match retirement plan.
  • Paid leave programs and paid time off, including a community day.
  • Global development opportunities.
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