About The Position

The Sales Advisor provides excellent customer service by welcoming and guiding customers through the store and available OMNI experience, actively selling products, and offering relevant fashion and product information. The role supports customers throughout their shopping experience and promotes H&M’s Customer Loyalty App and in-store sustainability initiatives. The Sales Advisor contributes to store sales and operations by maintaining garment care and replenishment, supporting merchandise presentation, and helping keep the sales floor and back of house clean and organized. The role also involves checkout and fitting-room operations, in-store OMNI services and technology, and store opening and closing. Sales Advisors work collaboratively with colleagues, follow store procedures and legal and health-and-safety requirements, and participate in relevant onboarding and training.

Requirements

  • Sales experience in a dynamic and collaborative environment.
  • Experience in customer service in fashion, retail, or another service-related industry.
  • Passion for fashion and the products created in store.
  • Motivation to provide customers with a great experience.
  • Communicative, creative, curious, motivated, flexible, decisive, and action-oriented approach.
  • Enjoyment of working in a collaborative and dynamic environment.

Responsibilities

  • Welcome, guide, and support customers in the store and available OMNI experience.
  • Engage customers in conversation and provide excellent service and relevant fashion, trend, and product information.
  • Promote and sell products and actively promote the Hello Member Customer Loyalty App and in-store sustainability initiatives.
  • Represent the H&M brand positively and support commercial or operational actions to reach sales targets.
  • Keep up to date with fashion trends, styles, brands, products, competitors, and relevant influencers.
  • Share service, fashion, and store operations knowledge with colleagues; exchange feedback and participate in relevant onboarding, training, and courses.
  • Follow store procedures, routines, legal requirements, and applicable health and safety guidelines.
  • Complete the garment cycle, including unpacking, replenishment, steaming, and garment care.
  • Operate fitting-room and checkout areas according to best practices and processes.
  • Maintain a clean and tidy sales floor, stockroom, and back of house.
  • Support garment presentation and maintain merchandise displays in accordance with visual and commercial guidelines.
  • Maintain stock levels through sales-floor replenishment routines.
  • Maintain and follow best practices for in-store OMNI services and technology, including Instore Care App, Click & Collect, and Smart Store.
  • Support store opening and closing.

Benefits

  • Health insurance
  • Wellness and family support programs
  • Company match retirement plan
  • Paid leave programs
  • Paid time off, including a community day to serve the local community
  • Employee discount on H&M, & Other Stories, COS, and other H&M Group brands
  • H&M Incentive Program (HIP)
  • Colleague Resource Groups offering community and networking opportunities
  • Global talent community and career development opportunities
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service