Sales Activator

Red Bull•St. Louis, MO

About The Position

The Sales Activator’s primary role is to increase winning versus competition in Large Format accounts. The position drives long-term sales through collaborative relationships with internal and external customers and stakeholders, strong in-store presence in line with Perfect Store standards, increased permanent product disruption points at ambient and cold locations, and maintenance and growth of product range in stores. The role covers a defined territory, completes allocated calls, and ensures effective coverage of agreed outlets at optimum frequencies in a cost-effective manner. It applies retailer ways of working to expand in-store presence and supports retailer satisfaction through category education, account business updates, and effective sales calls. For short-term sales, the Sales Activator executes national and local promotions, reports non-compliance in a timely manner, pre-sells promotional activity with a 30-60-90 day outlook, communicates effectively with the RBDC distribution team, provides best-in-class account service, and leads market activations and in-store activations for all accounts.

Requirements

Valid U.S. driver’s license.
Obtain a DOT Medical card.
Be at least 21 years of age.
Ability to lift and transport up to 25 pounds of inventory and/or advertising displays.

Nice To Haves

Experience in sales, account management, and direct store delivery (DSD).
Additional language skills.

Responsibilities

Drive collaborative relationships with internal and external customers and stakeholders.
Drive in-store presence in line with Perfect Store standards.
Increase permanent product disruption points at ambient and cold locations in stores above competition.
Maintain and increase product range in all stores.
Cover the defined territory and complete all calls allocated to the individual territory.
Ensure effective coverage of agreed outlets at optimum frequencies in a cost-effective manner.
Use retailer ways of working and terminology to increase opportunities to expand in-store presence.
Support retail satisfaction through category education, communicating the current state of account business, and delivering quality sales calls.
Drive execution of agreed and additional national and local promotion opportunities.
Report non-compliance in a timely manner.
Pre-sell promotional activity to accounts with a 30-60-90 day outlook.
Drive effective communication among the RBDC distribution team.
Ensure best-in-class account service.
Lead market activations and in-store activations for all accounts.