Sales Activator

Red Bull•Louisville, KY

12d

About The Position

The Sales Activator’s primary role is to increase winning versus competition in Large Format accounts. The position drives long-term sales by building collaborative relationships with internal and external customers and stakeholders, strengthening in-store presence according to Perfect Store standards, increasing permanent product disruption points at ambient and cold locations, and maintaining or increasing product range in stores. The role covers a defined territory and requires completing allocated calls and effectively covering agreed outlets at optimum frequencies in a cost-effective manner. The Sales Activator uses retailer terminology and ways of working to identify opportunities to expand in-store presence. Retailer satisfaction responses should reflect sales effectiveness, including category education, current account business conditions, and quality sales calls. For short-term sales, the Sales Activator executes agreed national and local promotions, reports non-compliance promptly, pre-sells promotional activity with a 30–60–90-day outlook, and communicates effectively with the RBDC distribution team. The role is responsible for best-in-class account service and leading market activations through in-store activations for all accounts.

Requirements

Valid U.S. driver’s license.
Must obtain a DOT medical card.
Must be at least 21 years of age.
Ability to lift and transport up to 25 pounds of inventory and/or advertising displays.

Nice To Haves

Experience in sales, account management, and direct store delivery (DSD).
Additional languages.

Responsibilities

Build collaborative relationships with internal and external customers and stakeholders.
Drive in-store presence in line with Perfect Store standards.
Increase permanent product disruption points at ambient and cold locations in stores above the competition.
Maintain and increase product range in all stores.
Cover the defined territory and complete all calls allocated to the territory.
Effectively cover agreed outlets at optimum frequencies in a cost-effective manner.
Use retailer ways of working and terminology to identify opportunities to expand in-store presence.
Support retailer satisfaction through category education, knowledge of the account’s current business state, and quality sales calls.
Execute agreed and additional national and local promotional opportunities.
Report promotional non-compliance in a timely manner.
Pre-sell promotional activity to accounts and maintain a 30–60–90-day outlook on activity.
Drive effective communication among the RBDC distribution team.
Ensure best-in-class account service.
Lead market activations through in-store activations for all accounts.