Sales Activator

Red Bull•Louisville, KY

About The Position

The Sales Activator’s primary role is to increase winning versus competition in Large Format accounts. The position drives long-term sales growth through collaborative relationships with internal and external customers and stakeholders, strong in-store presence aligned with Perfect Store standards, increased product disruption points at ambient and cold locations, and maintenance and expansion of product range across stores. The role covers a defined territory and its allocated calls, ensuring agreed outlets are covered at optimal frequencies and cost effectively. It also builds in-store presence, supports retailer satisfaction through effective sales calls and category education, and leads market activations in stores. For short-term sales growth, the Sales Activator executes national and local promotions, reports non-compliance promptly, pre-sells promotional activity with a 30–60–90-day outlook, and supports effective communication and best-in-class account service across the RBDC distribution team.

Requirements

Valid U.S. driver’s license and ability to obtain a DOT Medical card.
Must be at least 21 years of age.
Ability to lift and transport up to 25 pounds of inventory and/or advertising displays.
English language ability.

Nice To Haves

Experience in sales, account management, and direct store delivery (DSD).
Additional language skills.

Responsibilities

Drive collaborative relationships with internal and external customers and stakeholders.
Drive in-store presence in line with Perfect Store standards.
Increase permanent product disruption points at ambient and cold locations in stores above competition.
Maintain and increase product range in all stores.
Cover the defined territory and complete all calls allocated to the territory.
Effectively cover all agreed outlets at optimal frequencies in a cost-effective manner.
Use retailer ways of working and terminology proficiently.
Identify and increase opportunities to expand in-store presence.
Support retail satisfaction through category education, account business updates, and quality sales calls.
Drive execution of agreed promotional opportunities and additional national and local promotions.
Report promotional non-compliance in a timely manner.
Pre-sell promotional activity to accounts with a 30–60–90-day outlook.
Drive effective communication among the RBDC distribution team to ensure best-in-class account service.
Lead market activations and in-store activations for all accounts.