Sales Activator

Red Bull•Sarasota, FL

About The Position

The Sales Activator’s primary role is to increase winning versus competition in Large Format accounts. The position drives long-term and short-term sales by strengthening customer and stakeholder relationships, improving in-store presence and product range, supporting promotional execution, and coordinating service and market activations across accounts. The role covers a defined territory and its allocated outlets, with travel of 0–10%.

Requirements

Valid U.S. driver’s license.
Obtain a DOT Medical card.
Must be at least 21 years of age.
Ability to lift and transport up to 25 pounds of inventory and/or advertising displays.

Nice To Haves

Experience in sales, account management, and direct store delivery (DSD).
Additional languages beyond English.

Responsibilities

Build collaborative relationships with internal and external customers and stakeholders.
Drive in-store presence in line with Perfect Store standards.
Increase permanent product disruption points at ambient and cold locations in stores above competition.
Maintain and increase product range in all stores.
Cover the defined territory and complete all calls allocated to the territory.
Effectively cover agreed outlets at optimum frequencies in a cost-effective manner.
Use retailer ways of working and terminology proficiently.
Identify opportunities to expand in-store presence.
Ensure retail satisfaction responses reflect sales effectiveness, including category education, current account business status, and sales-call quality.
Drive execution of agreed national and local promotions, as well as additional promotional opportunities.
Report promotional non-compliance in a timely manner.
Pre-sell promotional activity to accounts with a 30-, 60-, and 90-day outlook.
Drive effective communication among the RBDC distribution team to ensure best-in-class account service.
Lead market activations through to in-store activations for all accounts.