Sales Activator

Red Bull•Bolingbrook, IL

About The Position

The Sales Activator’s primary role is to increase winning versus competition in Large Format accounts. The position builds collaborative relationships with internal and external customers and stakeholders, strengthens in-store presence in line with Perfect Store standards, increases permanent product disruption points at ambient and cold locations, and maintains and increases product range in stores. The role covers a defined territory, completing allocated calls and effectively covering agreed outlets at optimal frequencies in a cost-effective manner. It develops opportunities to expand in-store presence and supports retailer satisfaction through category education, account business updates, and effective sales calls. The Sales Activator drives execution of national and local promotional opportunities, reports non-compliance promptly, pre-sells promotional activity with a 30-, 60-, and 90-day outlook, and supports communication across the RBDC distribution team to ensure strong account service. The role also leads market activations and in-store activations for all accounts.

Requirements

  • Valid U.S. driver’s license.
  • Obtain a DOT Medical card.
  • Must be at least 21 years of age.
  • Ability to lift and transport up to 25 pounds of inventory and/or advertising displays.

Nice To Haves

  • Experience in sales, account management, and direct store delivery (DSD) is a plus.
  • Additional languages are an advantage.

Responsibilities

  • Build collaborative relationships with internal and external customers and stakeholders.
  • Drive in-store presence in line with Perfect Store standards.
  • Increase permanent product disruption points at ambient and cold locations in stores relative to competition.
  • Maintain and increase product range in all stores.
  • Cover the defined territory and complete all calls allocated to the territory.
  • Effectively cover agreed outlets at optimal frequencies in a cost-effective manner.
  • Identify opportunities to expand in-store presence.
  • Support retail satisfaction by providing category education, current account business information, and quality sales calls.
  • Execute agreed national and local promotional opportunities, including additional opportunities beyond the agreed plans.
  • Report promotional non-compliance in a timely manner.
  • Pre-sell promotional activity to accounts with a 30-, 60-, and 90-day outlook.
  • Drive effective communication among the RBDC distribution team to ensure strong account service.
  • Lead market activations and in-store activations for all accounts.
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