Sales Account Executive

Nexstar Media Group•Jackson, MS

13d

About The Position

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects, and communicating the value of television advertising. The role implements strategies to grow revenue consistently and exceed revenue goals while building credible relationships within the local business community. The Account Executive maintains assigned accounts, develops new accounts, and works with clients and station personnel to plan advertising schedules and develop advertisements. The position also performs other duties as assigned.

Requirements

Bachelor’s degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
At least one year of sales experience; media sales experience is preferred.
Valid driver’s license with an acceptable driving record.
Experience achieving long-range objectives and implementing strategies and actions to achieve them.
Proficiency with computers, telephones, copiers, scanners, fax machines, and other office equipment.

Nice To Haves

Sales experience in the media field.

Responsibilities

Make sales calls on existing and prospective clients.
Maintain assigned accounts and develop new accounts.
Prepare and deliver sales presentations to clients.
Explain how specific types of advertising can effectively promote clients’ products or services.
Provide clients with information about advertising placement rates across all media.
Develop advertising schedules with clients and station personnel responsible for placing advertising in station media.
Work with clients and station personnel to develop advertisements.
Implement strategies to grow revenue and exceed revenue goals.
Build credible relationships with the local business community.
Perform other duties as assigned.