Sales Account Executive

Lamar Advertising • Paducah, KY

13d • Onsite

About The Position

Lamar Advertising Company is hiring a Sales Account Executive for its Paducah, Kentucky office to develop outdoor advertising campaigns and build long-term relationships with businesses in an assigned territory. The role combines office work with field sales and focuses on meeting sales objectives, growing advertising revenue, and serving local communities. Compensation is salary plus commission, with first-year earning potential of $53,500–$58,200 depending on experience and sales ability; commissions are uncapped. The schedule is Monday through Friday, 8:00 a.m. to 5:00 p.m., with paid holidays. The position includes a six-week training program and opportunities for continued professional development and advancement.

The Sales Account Executive identifies prospects and new business, visits clients, presents advertising solutions, prepares proposals, and maintains client relationships and sales records. The role also involves monitoring sales performance, following up on production orders, resolving client issues, and participating in meetings, seminars, and trade shows. Work takes place in both an office and the field, with less than 10% overnight travel.

Requirements

• High school diploma or equivalent.
• Current and valid driver’s license.
• Ability to cold call businesses by phone and in person.
• Ability to make oral presentations and explain information, policies, and procedures.
• Ability to communicate with people from varied social, cultural, economic, and educational backgrounds.
• Working knowledge of personal computers, including Microsoft Office Suite on Surface Pros.
• Ability to adapt to new technology.
• Ability to explain outdoor advertising from installation and product standpoints.
• Ability to write grammatically correct routine business correspondence.
• Ability to perform effectively under fluctuating workloads.
• Ability to sell or promote outdoor advertisements.
• Ability to establish rapport and gain others’ trust.
• Ability to establish and maintain cooperative working relationships.
• Ability to meet a sales quota.
• Working knowledge of general sales techniques.
• Intrinsic motivation, resilience in the face of rejection, and ability to work independently and follow through with minimal direction.

Nice To Haves

• College degree preferred.
• Previous outdoor advertising experience preferred.
• CRM experience preferred.

Responsibilities

• Meet and exceed sales targets and monitor personal sales data and reports.
• Target businesses in the assigned area and visit established Lamar clients and competitors’ clients within a specified time frame.
• Understand local and national competition and cluster accounts to work them efficiently.
• Identify potential growth areas and open new accounts.
• Use Lamar computer tools to locate prospects, follow up on leads, and prepare proposals, written presentations, and research.
• Develop presentation skills using computer tools and present to clients regularly.
• Develop product knowledge and selling skills.
• Participate in sales meetings, regional meetings, seminars, and trade shows.
• Maintain daily, weekly, and monthly sales plans in advance.
• Follow up on client production orders and resolve issues that arise.
• Maintain organized, up-to-date records of clients and sales activity.
• Make sales calls and service existing accounts in the field.

Benefits

• Paid holidays, including 12 paid company holidays.
• Monthly auto and cell allowances for work-related expenses.
• Multiple medical plan options.
• Hospital, critical illness, and accident coverage.
• Short- and long-term disability coverage.
• Paid parental leave.
• Dental and vision insurance.
• 120 hours of paid time off (PTO), increasing with tenure.
• Employee Stock Purchase Plan.
• 401(k) plan with company match.
• Up to $1,200 in employer-paid HSA contributions and cash rewards for participating in the wellness program.
• Comprehensive six-week training program and opportunities to attend Lamar Sales School.
• Ongoing professional development and internal leadership programs.
• Advancement opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED