Account Executive, Sales

Nexstar Media Group, Inc.•Raleigh, NC

6d•Onsite

About The Position

Nexstar Media Group is seeking a high-energy Multi-Platform Account Executive for CBS 17 (WNCN). The role sells TV and digital marketing solutions to local and regional businesses across the Raleigh-Durham-Fayetteville market, including broadcast, streaming/CTV, programmatic, paid social, and paid search. The Account Executive builds direct-client and agency relationships and owns the sales cycle from prospecting and pitching through closing, campaign launch, optimization, and recap. The position develops creative, results-driven campaigns in collaboration with digital, marketing, and production teams; identifies new revenue opportunities, including non-traditional and digital-first advertisers; and presents campaign recommendations using insights, examples, and performance expectations. The Account Executive negotiates agreements, manages CRM activity and pipeline forecasts, tracks deadlines, and coordinates with sales, digital, creative services, traffic, and finance to ensure campaigns launch smoothly and deliver results. This is an in-office role with work both at a desk and in the field. Office duties include proposal development, prospecting calls, presentations, CRM and pipeline updates, and internal meetings. Field work includes client meetings, agency visits, community events, and station engagements. Occasional lifting of materials for presentations or events may be required.

Requirements

1–3 years of experience in sales, advertising, media, marketing, or business development.
Strong communication skills and comfort presenting to decision-makers.
Competitive, self-motivated, and organized, with enthusiasm for goals and winning new business.
Ability to think strategically and sell solutions rather than only advertising spots.
Comfort using Excel, PowerPoint, Teams, and CRM systems.
Team-first attitude and ability to work independently.
Ability to work in the office and in the field.
Occasional ability to lift presentation or event materials.

Nice To Haves

TV or digital media experience.
Experience selling CTV/streaming, programmatic, paid social, or paid search.
Agency-side experience or experience managing agency relationships.
Local market knowledge in Raleigh, Durham, Chapel Hill, Cary, Fayetteville, and surrounding counties.

Responsibilities

Sell broadcast TV and digital marketing solutions, including streaming/CTV, programmatic, paid social, and paid search.
Build relationships with direct clients and agencies across the Raleigh-Durham-Fayetteville market.
Manage the full sales cycle from prospecting and pitching through closing, campaign launch, optimization, and recap.
Develop creative, results-driven campaign ideas and work with digital, marketing, and production teams to execute them.
Prospect consistently and develop new revenue, including from new-to-TV advertisers, digital-first brands, challenger brands, and franchise groups.
Present campaigns using insights, examples, and relevant performance expectations.
Negotiate and structure agreements that meet client goals and station revenue targets.
Track sales activity and pipeline in CRM, forecast accurately, and manage deadlines.
Collaborate with sales, digital, creative services, traffic, and finance to launch campaigns and deliver results.
Grow accounts from single-platform buys into integrated TV and digital partnerships and support renewals through service, ideas, and measurable outcomes.