Sales Account Executive

Lamar Advertising•Marshfield, WI

10d•Onsite

About The Position

Lamar Advertising Company is hiring a Sales Account Executive for its Marshfield, Wisconsin office to develop outdoor advertising business in Marshfield and surrounding areas. The role builds long-term advertising relationships with local and national businesses, meets sales objectives in an assigned territory, and helps grow Lamar’s sales and community relationships. Compensation includes salary and commission, with first-year earning potential of $50,000–$65,000 depending on experience and selling ability, and no cap on commissions. The schedule is Monday through Friday, 8:00 a.m. to 5:00 p.m., with work split between the office and the field. The position includes a comprehensive three-month training program and ongoing professional development. Travel involving nights away from home is less than 10%.

Requirements

High school diploma or equivalent.
Current and valid driver’s license.
Ability to cold call businesses by phone and in person.
Ability to make oral presentations and explain information, policies, and procedures.
Ability to communicate with people from varied social, cultural, economic, and educational backgrounds.
Working knowledge of personal computers, including Microsoft Office Suite on Surface Pros.
Ability to adapt to new technology.
Ability to explain outdoor advertising products and the business from installation and product standpoints.
Skill in writing grammatically correct routine business correspondence.
Ability to perform effectively under fluctuating workloads.
Skill in selling or promoting outdoor advertisements.
Ability to establish rapport and gain the trust of others, and maintain cooperative working relationships.
Ability to meet a sales quota and working knowledge of general sales techniques.
Ability to stay intrinsically motivated and withstand rejection.
Ability to work independently and follow through with minimal direction.

Nice To Haves

College degree preferred.
Previous outdoor advertising experience preferred.
CRM experience preferred.

Responsibilities

Meet and exceed sales targets and monitor personal sales data and reports.
Target businesses in the assigned area and visit established Lamar clients and competitors’ clients within specified time frames.
Understand local and national competition and cluster accounts for efficient coverage.
Identify growth areas and open new accounts.
Use Lamar computer tools to locate prospects, follow up on leads, prepare proposals and written presentations, and conduct research.
Develop presentation skills and present to clients regularly.
Develop product knowledge and selling skills.
Participate in sales meetings, regional meetings, seminars, and trade shows.
Maintain sales plans a month in advance and complete related administrative duties.
Follow up on client production orders and resolve issues.
Maintain organized, up-to-date records of clients and sales activity.

Benefits

Paid holidays, including 12 paid company holidays.
Medical plan options.
Hospital, critical illness, and accident coverage.
Short- and long-term disability coverage.
Paid parental leave.
Dental and vision insurance.
120 hours of paid time off, increasing with tenure.
Employee Stock Purchase Plan.
401(k) plan with company match.
Up to $1,200 in employer-paid HSA contributions and cash rewards for participating in the wellness program.
Monthly auto and cell allowances for work-related expenses.
Comprehensive three-month training program and opportunities to attend Lamar Sales School.
Ongoing professional development and internal leadership programs.
Advancement opportunities, with the stated goal of promoting Sales Managers from within.