Sales Account Executive

Nexstar Media Group, Inc.•Jackson, MS

13d

About The Position

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects, and explaining the value of television advertising. The role develops revenue growth strategies, builds relationships with the local business community, maintains and expands client accounts, and creates and delivers advertising proposals. The position also provides clients with information about advertising rates and works with clients and station personnel to develop advertisements and schedules.

Requirements

Bachelor’s degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
Minimum one year of experience in sales, preferably in the media field.
Valid driver’s license with an acceptable driving record.
Experience achieving long-range objectives and implementing strategies and actions to achieve them.
Proficiency with computers, telephones, copiers, scanners, fax machines, and other office equipment.

Responsibilities

Implement strategies to consistently grow revenue and exceed revenue goals.
Establish credible relationships with the local business community.
Make sales calls on existing and prospective clients.
Maintain assigned accounts and develop new accounts.
Prepare and deliver sales presentations to clients.
Explain how specific types of advertising can effectively promote clients’ products or services.
Provide clients with information regarding rates for advertising placement in all media.
Develop advertising schedules with clients and station personnel responsible for placing advertising into station media.
Work with clients and station personnel to develop advertisements.
Perform other duties as assigned.