Retail Sales Representative I
About The Position
The Retail Sales Representative supports GAF sales and marketing efforts at large national retail locations. This high-energy sales role builds relationships and develops new business by facilitating the sale and flow of GAF products through big-box home improvement retail accounts. The representative works with contractors to educate them about GAF products and help them build their businesses, serving as a consultant among GAF, retail stores, and contractors. The role includes product training, monitoring market and inventory conditions, developing relationships with retail and GAF teams, and managing contractor opportunities from prospecting through closing. The representative provides product and market expertise, supports large roofing projects, reports on sales activity and competitive conditions, and guides customers toward solutions that deliver favorable results. Travel of 50–70% within the assigned territory is required.
Requirements
- High school diploma or GED.
- At least 1 year of customer-facing experience and proficiency in building strong relationships with various stakeholders.
- Ability to obtain and maintain a driver's license.
- Ability to travel 50–70% within the assigned territory.
Nice To Haves
- Bachelor's degree desired.
- 1–2 years of experience in sales or a customer service-focused role; building materials industry experience is a plus.
- A combination of retail sales and customer service experience, with an interest in advancement.
- Relocatability.
- Intermediate proficiency using Google Suite.
- Proficiency in Microsoft Office and Google Suite.
- Salesforce experience.
- Bilingual ability.
- High motivation and a strong desire to advance in roofing sales.
- Excellent writing, organization, and communication skills.
- Ability to multitask and work independently.
Responsibilities
- Train individuals or small groups on product knowledge, application techniques, and best practices.
- Provide feedback on market conditions, monitor inventory levels, and train retail associates.
- Build and maintain working relationships with GAF sales and management teams, retail management, pro associates, merchandising teams, and store associates.
- Build and manage a contractor book of business, from prospecting and cold calling through consultation and relationship development.
- Manage and close the sales funnel by presenting the value of GAF products, overcoming objections, and converting opportunities into sales.
- Work with retail outside selling teams as a roofing expert on large projects.
- Negotiate using value propositions and GAF System Selling.
- Compile reports on results, lessons learned, competitive conditions, and strategic next steps; identify opportunities to exceed expectations.
- Network with contractors and serve as a trusted advisor to existing and potential customers.
- Determine when to honor a customer request and when to guide customers toward better choices; solve problems and develop effective solutions.
- Engage and educate customers through retail store and contractor meetings.
- Explain complex subjects such as market conditions to varied audiences and communicate both positive and negative news tactfully.
- Build rapport and communicate diplomatically with a wide range of people.
Benefits
- Medical, dental, and vision insurance for employees and their families.
- Family-building benefits supporting fertility and parenthood.
- 401(k) plan with employer matching contributions.
- Wellness program.
- Free financial coaching.
- Referral program.
- Product rebates for purchases for an employee's primary residence.
- Internal training programs and courses.
- Tuition reimbursement.
- Employee Resource Groups.
- Vacation packages for full-time permanent positions.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
High school or GED
