Retail Sales Representative I
About The Position
The Retail Sales Representative I supports GAF sales and marketing efforts at large national retail locations. This high-energy sales role facilitates the sale and flow of GAF products through big-box home improvement retail accounts, working with contractors to educate them about products that can help grow their businesses. The representative serves as a consultant between GAF, retail stores, and contractors. The role involves training retail employees and contractors, managing contractor relationships and sales opportunities, providing market and inventory feedback, and collaborating with GAF and retail sales teams. The representative is expected to manage competing priorities, build trust, communicate product and market information to varied audiences, and identify opportunities to increase sales. The position requires maintaining a driver’s license and traveling 50–70% within an assigned territory.
Requirements
- High school diploma or General Education Degree (GED).
- At least 1 year of customer-facing experience and demonstrated ability to build strong relationships with varied stakeholders.
- Ability to obtain and maintain a driver’s license.
- Ability to travel 50–70% within the assigned territory.
Nice To Haves
- Bachelor’s degree desired.
- 1–2 years of experience in sales or a customer-service-focused role; building materials industry experience is a plus.
- Retail sales and customer service experience combined with interest in advancement.
- Relocatability.
- Intermediate proficiency using Google Suite; proficiency in Microsoft Office and Google Suite.
- Salesforce experience.
- Bilingual ability.
- Strong motivation and desire for advancement in roofing sales.
- Excellent written, organizational, and communication skills.
- Ability to multitask and work independently.
Responsibilities
- Train individuals or small groups on product knowledge, application techniques, and best practices.
- Provide feedback on market conditions, monitor inventory levels, and train retail associates.
- Develop and maintain working relationships with GAF sales and service teams, retail management, pro associates, merchandising teams, and store associates.
- Build and manage a contractor book of business, from prospecting and cold calling through consultation, while handling competing priorities and deadlines.
- Manage and close sales opportunities by communicating the value of GAF products, addressing objections, and converting challenges into growth opportunities.
- Partner with retail outside sales teams as a roofing expert on large projects.
- Negotiate using value propositions and GAF System Selling.
- Compile reports on results, lessons learned, competitive conditions, and strategic next steps; identify opportunities to exceed expectations and position clients as leaders.
- Network with contractors and build trusted-advisor relationships; guide customers toward informed choices and solve problems to achieve favorable outcomes.
- Engage and educate customers through retail store and contractor meetings.
- Explain complex topics such as market conditions to varied audiences and communicate positive and negative news tactfully.
- Build immediate rapport and demonstrate diplomacy.
Benefits
- Medical, dental, and vision insurance for employees and their families.
- Family-building benefits supporting fertility and parenthood.
- 401(k) plan with employer matching contributions.
- Wellness program.
- Financial coaching.
- Referral program.
- Product rebates for purchases for an employee’s primary residence.
- Internal training programs and courses.
- Tuition reimbursement.
- Employee Resource Groups.
- Competitive salary and vacation packages for full-time permanent positions.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
High school or GED
