Retail Media Manager | Chicago

FGF•Chicago, IL

2d•Remote

About The Position

FGF Brands is seeking an experienced Retail Media Manager to lead commerce media across key retailers in the United States and Canada and help shape how its brands reach households through paid channels. The role focuses on commerce media and may expand to help shape the broader media strategy as the business evolves. The manager will collaborate with a creative agency partner and the Sales, Brand, and Shopper Marketing teams to improve media efficiency, grow household reach, and demonstrate the effect of media investment on sales.

Requirements

At least 5 years of CPG experience, ideally as a Brand Manager or eCommerce Sales Manager.
Commercial mindset and understanding of P&Ls, trade, and how media drives sales and household growth.
Working knowledge of retail media networks such as Walmart Connect, Kroger Precision Marketing (84.51), Loblaw Advance, and Instacart Ads.
Fluency with CPA, HHP, and incrementality, or a strong appetite to master them quickly.
Experience leading agencies or external partners and holding them accountable to business outcomes.
Ability to turn data into a clear point of view and defend it with senior stakeholders and retail partners.
Degree in Marketing, Business, or a related field, or equivalent experience.
Willingness to travel approximately 15% within Canada and the United States.

Nice To Haves

Hands-on campaign experience with retail media networks.

Responsibilities

Set the long-term commerce media vision across Walmart, Kroger, Loblaw, Albertsons, Meijer, Instacart, Sam's Club, and emerging networks, aligned with household penetration and brand growth goals.
Build annual and quarterly media strategies that connect brand objectives with customer plans, and decide where the portfolio should invest.
Help shape the broader media roadmap with leadership, including how media is planned, bought, and measured at FGF.
Monitor developments in retail media, AI, and emerging networks and act on relevant opportunities.
Own the commerce media budget and shift investment toward tactics that lower CPA and recruit new households.
Lead strategic discussions with retail media networks, negotiate terms, challenge proposals that cannot demonstrate incremental return, and develop joint business plans.
Partner with creative and media agencies so creative, brand media, and commerce media work as one plan.
Align with Sales, Brand, and Shopper Marketing to create a consistent shopper experience from first impression to checkout.
Own the media measurement framework based on CPA, household penetration (HHP), and incrementality.
Design and run incrementality tests, including holdouts, lift studies, and new-to-brand analysis.
Translate results into recommendations for senior leaders and reallocate investment based on results.
Raise the level of media thinking across the team and wider business.