Retail Media Manager | Chicago

fgf brands•Chicago, IL

4d•$100,000 - $130,000•Remote

About The Position

FGF Brands is seeking an experienced Retail Media Manager to lead commerce media across key retailers in the United States and Canada. The role will develop and execute media strategies that support household penetration and brand growth, improve media efficiency, expand household reach, and demonstrate the impact of media investment on sales. It will focus on commerce media, with the opportunity to help shape a broader media strategy as the business evolves. The manager will work closely with creative and media agency partners and Sales, Brand, and Shopper Marketing teams.

Requirements

At least 5 years of CPG experience.
Commercial mindset and understanding of P&Ls, trade, and how media drives sales and household growth.
Working knowledge of retail media networks such as Walmart Connect, Kroger Precision Marketing (84.51), Loblaw Advance, and Instacart Ads.
Fluency with CPA, HHP, and incrementality, or a strong appetite to master them quickly.
Experience leading agencies or external partners and holding them accountable to business outcomes.
Ability to turn data into a clear point of view and defend it with senior stakeholders and retail partners.
Degree in Marketing, Business, or a related field, or equivalent experience.
Willingness to travel approximately 15% within Canada and the United States.

Nice To Haves

Experience as a Brand Manager or eCommerce Sales Manager.
Hands-on retail media campaign experience.

Responsibilities

Set the long-term commerce media vision across Walmart, Kroger, Loblaw, Albertsons, Meijer, Instacart, Sam's Club, and emerging networks, aligned with household penetration and brand growth goals.
Build annual and quarterly media strategies that connect brand objectives with customer plans and determine where the portfolio should invest.
Help shape the broader media roadmap, including how media is planned, bought, and measured at FGF.
Monitor developments in retail media, AI, and new networks and act on relevant opportunities.
Own the commerce media budget and shift investment toward tactics that lower CPA and recruit new households.
Lead strategic discussions with retail media networks, negotiate terms, assess proposals for incremental return, and develop joint business plans.
Coordinate with creative and media agency partners to align creative, brand media, and commerce media.
Align with Sales, Brand, and Shopper Marketing teams to deliver a consistent shopper story from first impression to checkout.
Own the media measurement framework, using CPA, household penetration (HHP), and incrementality.
Design and run incrementality tests, including holdouts, lift studies, and new-to-brand analysis.
Translate results into recommendations for senior leaders and reallocate investment based on data.
Raise the standard of media thinking across the team and the wider business.