Retail Media Manager | Bentonville

fgf brands•Bentonville, AR

4d•Remote

About The Position

FGF Brands is seeking an experienced Retail Media Manager to lead commerce media across key retailers in the US and Canada and help shape how the company’s brands reach households across paid channels. The role focuses on using commerce media as a growth engine, improving media efficiency, expanding household reach and demonstrating the impact of media investment on sales. The manager will work closely with creative and media agency partners and Sales, Brand and Shopper Marketing teams. There is also an opportunity to help shape a broader media strategy as the business evolves. The position owns commerce media strategy, budgeting, retailer relationships and measurement. It sets a long-term vision and annual and quarterly plans aligned to brand and customer objectives, steers investment toward tactics that lower CPA and recruit households, and develops measurement focused on CPA, household penetration and incrementality. The role designs tests to evaluate business impact and translates results into recommendations for senior leaders. It is remote, with occasional visits to the Toronto office and approximately 15% travel within Canada and the USA. FGF describes its culture as entrepreneurial and growing, with challenging and rewarding work and encouragement for team members to use creativity and out-of-the-box thinking. The company offers accelerated career growth with leadership training, competitive compensation, health benefits, a flexible medical/health spending account, a 401(k) program, tuition reimbursement and a discount program.

Requirements

At least 5 years of CPG experience, ideally as a Brand Manager or eCommerce Sales Manager.
Commercial mindset and understanding of P&Ls, trade, and how media drives sales and household growth.
Working knowledge of retail media networks such as Walmart Connect, Kroger Precision Marketing (84.51), Loblaw Advance and Instacart Ads.
Fluency with CPA, HHP and incrementality, or a genuine appetite to master them quickly.
Experience leading agencies or external partners and holding them accountable to business outcomes.
Ability to turn data into a clear point of view and defend it with senior stakeholders and retail partners.
Degree in Marketing, Business or a related field, or equivalent experience.
Ability to travel approximately 15% within Canada and the USA.

Nice To Haves

Hands-on campaign experience with retail media networks.
Experience as a Brand Manager or eCommerce Sales Manager.

Responsibilities

Set the long-term vision for commerce media across Walmart, Kroger, Loblaw, Albertsons, Meijer, Instacart, Sam's Club and emerging networks, tied to household penetration and brand growth goals.
Build annual and quarterly media strategies that connect brand objectives with customer plans and determine where the portfolio should invest.
Shape the broader media roadmap with leadership, including how media is planned, bought and measured as the role expands.
Track developments in retail media, AI and new networks and act on opportunities.
Own the commerce media budget and shift investment toward tactics that lower CPA and recruit new households.
Lead strategic conversations with retail media networks, negotiate terms, challenge proposals that cannot demonstrate incremental return, and build joint business plans that grow the category.
Partner with creative and media agencies to coordinate creative, brand media and commerce media.
Align with Sales, Brand and Shopper Marketing to create a consistent shopper story from first impression through checkout.
Own the media measurement framework, focused on CPA, household penetration (HHP) and incrementality.
Design and run incrementality tests, including holdouts, lift studies and new-to-brand analysis.
Translate results into clear recommendations for senior leaders and reallocate investment based on the data.
Raise the bar on media thinking across the team and wider business.
Travel approximately 15% within Canada and the USA and make occasional visits to the Toronto office.