Retail Media Account Manager
About The Position
The Retail Media Account Manager supports omnichannel media programs by driving performance and providing sales support throughout pre- and post-sales processes for media partnerships. The role manages a book of business alongside a salesperson, develops process efficiencies, and oversees operational activities. Account Managers manage brand relationships across sales support, media strategy, campaign planning, trafficking, creative, operations, and analytics, with support from leads in cross-functional departments. The position also works with peers in Ahold Delhaize’s global community to develop and deliver retail media. The role follows a hybrid schedule with three in-person days and two remote days per week. Core office locations are Salisbury, North Carolina; Chicago, Illinois; Quincy, Massachusetts; Carlisle, Pennsylvania; Scarborough, Maine; Hyattsville, Maryland; and Mauldin, South Carolina. Applicants must be currently authorized to work in the United States on a full-time basis.
Requirements
- Excellent interpersonal communication skills.
- Solution-oriented mindset.
- Proven thought leadership in strategic planning and operational efficiencies.
- Experience with ad-server platforms or the ability and willingness to learn quickly.
- Working knowledge of retail, ecommerce, and the digital industry.
- Proficiency with Google Suite products.
- Experience with CRM tools.
- Efficient time-management skills, including the ability to manage timelines and campaign deliverables.
- Strong organizational skills.
- BA/BS degree in marketing, business, or a related field.
- At least 2 years of account or client management experience.
Responsibilities
- Provide service to local brands and manage daily communication and collaboration with external brands and suppliers and internal cross-functional team members.
- Develop supplier and brand relationships by consulting with advertisers about their goals, challenges, and growth opportunities.
- Facilitate year-over-year brand performance and retailer growth.
- Establish and communicate deliverable timelines and creative production scope with suppliers and brands.
- Develop media plan recommendations based on retailer product knowledge and individual brand performance goals.
- Support materials from initial sales pitch through campaign completion, including contract creation, marketing material ideation, and creative and asset management.
- Ensure accurate CRM data entry and campaign setup, including paperwork.
- Use an understanding of performance metrics and analytics to provide feedback to suppliers and brands as needed, with support from the Analytics team.
- Manage asset collection from suppliers.
- Set up campaigns in ad-serving tools or communicate setup needs to the Campaign Manager; oversee implementation and ensure trafficking accuracy.
- Monitor campaign performance and pacing and provide optimization recommendations when necessary.
- Communicate campaign status to clients and, when needed, gather approvals from the Business Lead or client for optimizations, make goods, and other actions.
- Oversee billing and invoicing, confirm supplier billing details for CRM entry and Finance communication, and manage invoice adjustments.
- Review and finalize campaign completion reports.
- Perform additional duties as needed to meet business needs and support company values.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
