Retail Marketing Specialist

Forma Brands LLC•Los Angeles, CA

13d

About The Position

The Retail Marketing Specialist brings Morphe’s omnichannel retail marketing strategy to life across US and global retail partners. Reporting to the Director of Marketing, the role supports the development and independently drives execution of retailer-specific 360° marketing initiatives across product launches, core business activations, retail media, social, digital, and in-store marketing. The Specialist manages assigned programs from planning through execution and performance reporting, ensuring alignment with brand priorities, retailer objectives, and commercial goals. The role partners across internal teams and with retailer marketing partners, maintaining campaign plans, calendars, budgets, creative assets, and performance recaps. Occasional travel may be required for retailer meetings, trade shows, events, and store visits on a case-by-case basis.

Requirements

3–5 years of progressive experience in retail, trade, or omnichannel marketing within the beauty industry.
Demonstrated experience supporting major national beauty and/or mass retail accounts.
Working knowledge of retailer marketing ecosystems, promotional calendars, retail media opportunities, and in-store and digital activation strategies.
Experience executing integrated retailer campaigns across paid media, digital, social, and brick-and-mortar channels, including UBM, SMN, and Roundel.
Ability to independently manage multiple projects, cross-functional deliverables, and competing deadlines accurately and accountably.
Strong quantitative and analytical skills, including comfort with retail sales metrics, campaign KPIs, budget trackers, and spend reconciliation.
Advanced PowerPoint skills and strong Excel proficiency; ability to create executive-ready presentations, briefs, and performance recaps.
Excellent written and verbal communication, presentation, and stakeholder management skills.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
Ability to thrive in a fast-paced, entrepreneurial environment with a hands-on, solutions-led approach.
Proactive, organized, detail-oriented, analytical, commercially minded, collaborative, resourceful, and solutions-led approach.
Passion for beauty, retail, product discovery, and the in-store and online consumer experience.

Nice To Haves

Familiarity with retailers such as Ulta Beauty, Sephora, or Target.
Experience with Asana, Wrike, Basecamp, or similar project management tools.

Responsibilities

Support the Director of Marketing in developing retailer-specific 360° plans for key US and international accounts, aligned with brand priorities, retailer calendars, and commercial objectives.
Drive assigned retail marketing initiatives from kickoff through launch and recap, managing stakeholders, dependencies, deadlines, deliverables, and follow-up.
Coordinate retailer paid media across onsite, offsite, search, and paid social channels, including briefs, creative development, approvals, submissions, launch timelines, and performance reporting.
Partner with the Director of Marketing and VP of Marketing Strategy to develop campaign briefs defining objectives, audiences, messaging, deliverables, specifications, and owners.
Collaborate with Creative, Brand, Social, Influencer, Sales, and E-commerce teams to deliver retailer-led and brand-led activations across digital and physical touchpoints.
Maintain global retail marketing calendars, campaign trackers, launch schedules, and retailer deliverable lists; identify gaps, risks, and changing priorities.
Develop retailer presentations, go-to-market and seasonal plans, campaign proposals, one-pagers, and recaps that communicate marketing priorities and business insights.
Coordinate day-to-day communication with retailer marketing partners, including meetings, agendas, materials, recaps, action items, and follow-through.
Brief, route, and track retailer-specific creative assets for digital, paid media, and in-store placements, ensuring accuracy, brand alignment, and retailer-specification compliance.
Track budgets and spending, monitor planned versus actual spend, and flag discrepancies or risks.
Monitor retailer and campaign performance against KPIs, including awareness, acquisition, engagement, conversion, sell-through, sales versus plan, and year-over-year trends; turn findings into actionable recommendations.
Support retailer events, store openings, and experiential activations as needed.
Identify process improvements, anticipate roadblocks, propose solutions, and communicate progress proactively.