Retail Marketing Coordinator

Austin Pets Alive•Austin, TX

45d•Onsite

About The Position

The Retail Marketing Specialist will lead the day-to-day marketing and promotional efforts for our thrift retail operations. This role focuses on driving store foot traffic, boosting sales, supporting new location openings, and elevating public awareness of how our thrift stores directly power the mission of APA!. Serving as the professional marketing voice for thrift, this team member will combine digital storytelling, local PR, event coordination, and strategic promotion to position our thrift stores as a dynamic, modern retail program. The Retail Marketing Specialist plays a key role in advancing the goals of APA!’s Retail Programs, with a focus on Thrift. This position contributes directly to APA!’s mission to increase the live release rate across Texas by supporting a sustainable, inclusive, and high-impact model for marketing. The Retail Marketing Specialist is responsible for managing their daily responsibilities, maintaining clear priorities, and delivering consistent, high-quality work that aligns with APA!’s values and goals. This includes staying organized, using data or feedback to inform decisions, and following through on key tasks and responsibilities with minimal oversight. This is a hands-on, mission-driven role focused on results, reliability, and teamwork. APA! is a volunteer-powered organization, so every staff member is expected to work alongside and support volunteers. The Retail Marketing Specialist collaborates closely with volunteers to complete day-to-day tasks, helps create a positive and inclusive environment, and actively contributes to a culture of shared effort and mutual respect. This position may involve weekend hours, and responsiveness during times of high need. Every individual at APA! is responsible for working in collaboration with volunteers; making sure volunteers are recruited, trained and feel impactful through their efforts at APA!. A core part of this role is creating a welcoming and empowering experience for volunteers, including assisting with onboarding, training, and volunteer engagement as part of the day-to-day workflow.

Requirements

0–3 years of professional experience in retail marketing, social media management, communications, or public relations.
Excellent copywriting, short-form writing, and public speaking abilities.
Enthusiastic and comfortable appearing on social video, stories, and media interviews.
Familiarity running targeted digital ads, managing social channels, and handling online reputation/review platforms.
Ability to juggle competing requests from multiple store locations using structured intake processes.
This is a full-time, on-site role with flexibility to travel to 8 different store locations in the greater Austin Metro area and work special events and Saturdays/Sundays as needed.
Committed to embodying APA!’s Core Values: Innovation, Respect, Drive, Resourcefulness, and Inclusion and cultural values: Humble, Hungry, Smart
Commitment to APA!'s customer experience expectations
Passion for working well with staff, volunteers, and customers—helping all individuals feel successful, appreciated, and connected to APA!’s mission
Strong commitment to volunteer engagement and support; dedicated to working well with volunteers across all roles
Comfortable working cross-functionally and serving as a liaison between volunteers, customers, and team members
Effective written and verbal communication skills; able to interpret rules, procedures, and instructional materials
Self-starter with strong time management; able to work independently and collaboratively
Excellent interpersonal skills; maintains a calm and professional presence in all situations
Strong attention to detail and high standards for quality
Adaptable to change and able to perform related duties as needed
Dedicated to delivering an exceptional and inclusive customer experience
Must be able to routinely lift 40-50 pounds
Must be able to work around animals (including diseased, injured, and/or potentially aggressive animals), loud noises, chlorine or other chemicals, and inclement weather
Must be able to comfortably interact with cats/dogs of various health levels, including cats who may carry zoonotic diseases such as ringworm, scabies, intestinal parasites, etc.
Able to be on your feet for multiple hours of the day
Must be able to visually observe people and animals from up to 150 feet away
Ability to hear normal speech at close contact and shouting up to 150 feet away with the ability to hear and discern dog vocalizations both soft and loud
Prolonged periods of sitting at a desk and working on a computer
Must be able to focus in a loud and busy environment despite distractions
Must be able to walk around shelter as needed - uneven ground, keeping a safe distance from dogs and handlers
Will sit, stand, walk, talk, hear, stoop, bend, stretch, squat, kneel, grasp, grip, put fingers together firmly and reach above and below shoulder level, lift and/or carry up to 30 pounds and push and pull up to 50 pounds for situations of moving supplies and setting up for events; repetitively use hands to operate computers; flex the neck upward and downward; twist the neck and the waist.

Responsibilities

Design and execute local promotional campaigns, store sales initiatives, and digital advertising strategies to drive store foot traffic and increase retail revenue.
Coordinate marketing rollout plans for new location openings, ensuring strong local awareness and community engagement.
Analyze traffic patterns using Dor
Analyze sales and revenue using Square
Manage dedicated Thrift social media accounts, creating engaging short-form video, reels, and stories that represent the daily energy of the stores.
Serve as a present, comfortable visual host in stories to showcase merchandise, store impact, and special offers.
Articulate the "Face of Thrift" by consistently educating shoppers on how their store purchases and on-site donations directly fund APA!'s life-saving animal programs, rescue efforts, and shelter operations.
Develop clear in-store narrative touchpoints, signage concepts, and digital campaigns that bridge the gap between retail thrift shopping and APA!'s mission, turning casual thrifters into dedicated mission supporters.
Help define the "Face of Thrift" by educating the public on how store purchases directly fund APA!'s overarching mission.
Partner with APA!’s primary social media team to coordinate quarterly collaborative posts and maintain a purposeful thrift presence across main channels.
Attend monthly in-person Advancement team meetings
Draft compelling copy, press releases, and media pitches; serve as an articulate spokesperson for media inquiries and community outreach.
Plan and manage recurring retail events, including Second Chance Saturdays, seasonal sales, and special promotional pop-ups.
Provide on-site coverage for key events, promotional days, and occasional weekends.
Monitor and respond to customer reviews across online business listings and social platforms.
Manage and streamline the internal marketing request process, guiding store managers and staff to submit official request forms for store-level needs.
Attend regular thrift manager meetings to maintain alignment on promotional calendars while setting clear, professional standards for marketing workflow.
Achieve measurable annual sales revenue targets by executing targeted local marketing initiatives and promotional campaigns designed to increase foot traffic across store locations.
Drive measurable increases in direct financial and item donations on-site by implementing strategic donation point-of-sale messaging, promotional drives, and donor engagement tactics during checkout and events.
Actively contribute to a volunteer-powered culture by partnering with volunteers during every shift and helping create an inclusive, welcoming environment
Work alongside volunteers to complete daily tasks, ensuring the work is shared and collaborative—not siloed
Support the recruitment and onboarding process by welcoming new volunteers and helping them get oriented to the program
Help retain volunteers by offering encouragement, guidance, and feedback during shared work
Recommend strong volunteers for deeper involvement or specialized roles to your supervisor or volunteer manager
Contribute to a positive culture by recognizing volunteer contributions through appreciation, gratitude, and shoutouts
Help set volunteers up for success by clearly explaining tasks, providing hands-on guidance, and offering in-the-moment support
Must demonstrate dependability, accountability, time management, use of reasoning, and good judgment skills
Attend and participate in all required training sessions and meetings
Maintain open and consistent communication with Program Manager or designee, supervisor, and other colleagues
Partner with Volunteer Managers to learn about the volunteer programs and support volunteers interested in your department on an ongoing basis
Able to react to change productively and perform other related duties as assigned
Able to work evenings, weekends, and holidays as needed
Able to work in a high-volume, fast-paced, high-stress environment
Comfortable working autonomously when given goals and deadlines