Marketing Coordinator

Eminence Home Care • Brick Township, NJ

6d

About The Position

Eminence Home Care is seeking a driven, relationship-focused Marketing Coordinator to grow its referral network across Monmouth and Ocean Counties in New Jersey. The role owns a defined territory and focuses on winning new referral sources, strengthening existing partnerships, and connecting individuals and families with non-medical home care services. Success is measured by referrals, new accounts, and clients who start care. The position is field-based, with approximately 80% of time spent in the field and the remainder dedicated to planning, research, CRM updates, and follow-up.

Requirements

• Experience in business development, sales, or account management, with a track record of meeting measurable goals.
• Strong interpersonal and communication skills and the ability to build trust quickly.
• Highly organized and self-motivated, with the ability to plan a week and manage multiple accounts.
• Comfortable with field-based work and travel throughout Monmouth and Ocean Counties.
• Valid driver’s license and reliable transportation.

Nice To Haves

• Experience in home care, healthcare marketing, or community outreach.
• Knowledge of Medicaid and private-pay services.
• Experience using a CRM to track activity and pipeline.

Responsibilities

• Identify and pursue new referral sources, including hospitals, skilled nursing and rehab facilities, assisted living communities, physician practices, case managers, social workers, and community organizations.
• Use territory maps, referral data, and local research to identify prospective buildings and contacts.
• Learn referral partners’ needs, explain how the agency can help, and ask for referrals.
• Re-engage accounts where referrals have slowed or stopped and involve management early when an account is at risk.
• Maintain regular contact with existing referral partners and build relationships with multiple contacts at each account.
• Adapt communication to each contact’s preferred style, including in-person visits, calls, texts, or email.
• Represent the agency at community events, health fairs, senior events, and networking opportunities.
• Prepare a weekly plan with a clear purpose for each visit and allocate time across maintenance, new business development, and at-risk accounts.
• Target 3 to 4 scheduled appointments and 2 to 3 new-opportunity visits per day, adjusting as needed to partner availability and business needs.
• Track referrals, starts, losses, and pending referrals each day.
• Follow up promptly after visits with personalized, actionable next steps.
• Coordinate with intake on authorizations, staffing, and expected start dates to help referrals become starts of care.
• Keep referral sources updated and address barriers before opportunities are lost.
• Accurately and promptly log visits, calls, contacts, and referral sources in the CRM.
• Analyze account referral trends to identify growth, declines, and opportunities.
• Provide weekly updates on activity, results, challenges, and next steps.
• Deliver marketing materials, maintain inventory, and ensure brand consistency.

Benefits

• Competitive salary and performance-based incentives.
• Mileage reimbursement.
• Training, coaching, and ongoing professional development.
• Supportive team and opportunities for growth.
• Opportunity to make a meaningful difference in the lives of clients and families.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed