Retail Marketing Analyst
About The Position
The Retail Marketing Analyst assists the Retail Marketing Manager in planning, organizing, and prioritizing regional marketing, advertising, and promotional activities in alignment with corporate and regional objectives. The role interfaces with dealers, District Sales Managers (DSMs), regional staff, and corporate staff to provide training and answer questions about marketing and incentive programs, supporting clear communication and proper program execution. This management trainee position provides hands-on training and exposure to regional operations, with a path for career growth. Its long-term goal is to develop future District Managers; progression to that role will require field travel and relocation. Occasional travel may be required, and the employee may need to work outside normal business hours, including weekends or holidays. Relocation to a new location may be required if requested by the company.
Requirements
- Bachelor’s degree or equivalent work experience.
- 0–3 years of work or internship experience.
- Excellent oral and written communication skills.
- Strong organizational, planning, and analytical skills.
- Strong PC knowledge in a Windows-based environment, including Microsoft Word, Excel, and PowerPoint.
- Ability to assist with regional decisions concerning special incentives and incentive exceptions based on KUS Sales Policies and Procedures.
- Ability to relocate to a new location if requested by the company.
Nice To Haves
- Wholesale automotive, merchandising, marketing, or advertising experience.
Responsibilities
- Assist the Retail Marketing Manager with coordinating advertising programs and activities, including dealer marketing group meetings and tracking DAS and regional marketing stimulation funds.
- Prepare and distribute regional reports monitoring sales, digital KPIs and sales, marketing, customer satisfaction, and training activities.
- Complete ad hoc projects requested by regional management.
- Administer regional promotions, auto shows, training, and incentive programs.
- Administer special incentive programs, communicate regional marketing and incentive programs to dealers, DSMs, regional staff, and corporate staff, monitor payments, and enforce dealer policies and procedures.
- Assist with and administer digital marketing and advertising, digital communications, and digital education activities for regional management, field staff, and dealers.
- Perform other duties as assigned.
Benefits
- Premium paid medical, dental, and vision coverage for employees and dependents.
- 401(k) plan with 100% matching of salary deferrals up to 6%.
- Paid time off.
- Company lease and purchase programs.
- Company-wide holiday shutdown.
- Paid volunteer hours.
- Premium lifestyle amenities at the corporate campus in Irvine, California.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
