Retail Director

Legendary Inc•Destin, FL

7d•Onsite

About The Position

The Retail Director is responsible for the strategic leadership, operational performance, and profitability of two retail locations: the General Store and the Resort Gift Shop/Emerald Essentials. This role oversees all aspects of retail operations including financial management, merchandising, inventory control, team leadership, vendor partnerships, and customer experience. The General Store serves as a multi-function retail hub connected to a marina, offering retail merchandise, food and beverage items, and marine supplies. The Resort Gift Shop focuses on branded merchandise, souvenirs, and guest convenience products. The Retail Director ensures both locations operate efficiently, profitably, and aligned with brand standards and guest service expectations.

Requirements

Employee leadership skills: Lead by example through effective communication, problem solving, decision-quality, and the ability to cultivate a positive and inclusive work environment.
Sales skills: Possess strong negotiation skills, excel at building relationships through active listening and clear & concise communication.
Excellent communication skills: Ability to interact with team members professionally assuming positive intent to support performance development. Actively engage with all guests to support sales strategies.
Organizational skills: Efficiently managing multiple inventory storage areas while maintaining a neat, clean, and organized workplace.
Working knowledge of Retail Pro Software Solutions, Word, PowerPoint, and Excel
Customer service focus: Prioritizing guest satisfaction and addressing concerns promptly. Support a positive workplace culture that shows up in our daily guest interactions.
High school diploma or general education degree (GED).
Must be able to speak, read, write, and comprehend the English language.
Ability to read and interpret documents such as safety rules, operating and maintenance instructions and procedure manuals.
Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions.
Ability to deal with problems involving a few concrete variables in standardized situations.
Flexibility to work nights, weekends, and holidays.
Valid driver’s license that has been in effect for at least three years, with no major violations and no more than two minor violations in the past three years.
All employees must adhere to all safety rules and regulations required by local, State and Federal authorities, wear the appropriate personal protective equipment necessary to perform the job in a safe manner and will follow all safety rules per the Company’s Safety Policy.

Nice To Haves

A minimum of 2-4 years’ retail leadership experience preferred with direct leadership responsibilities.

Responsibilities

Develop and manage annual budgets, sales forecasts, and expense plans for both store locations.
Monitor daily, weekly, and monthly sales performance, margins, labor costs, shrink, and profitability.
Prepare financial and operational reports for ownership and executive leadership.
Identify opportunities to increase revenue, improve margins, and reduce controllable expenses.
Oversee day-to-day operations of the General Store and Resort Gift Shop to ensure smooth, efficient performance.
Maintain high standards for cleanliness, organization, safety, and customer service.
Ensure compliance with company policies, cash handling procedures, and operational controls.
Lead multi-unit retail operations with a focus on consistency and accountability.
Develop and execute merchandising strategies that maximize sales and enhance the guest shopping experience.
Ensure displays, signage, seasonal presentations, and promotional setups are visually compelling and brand appropriate.
Adapt merchandising strategies for the distinct customer bases of the Marina General Store and Resort Gift Shop.
Recruit, hire, train, coach, and develop store managers and retail team members.
Build a high-performing culture centered on accountability, service, and results.
Conduct performance reviews, succession planning, and employee development initiatives.
Manage staffing schedules and labor productivity across both locations.
Maintain expertise in Retail Pro or equivalent POS/retail management systems.
Ensure accurate pricing, product setup, promotions, reporting, and inventory controls within retail systems.
Develop and improve policies, procedures, and SOPs for all retail functions.
Train teams on systems usage and operational best practices.
Oversee inventory planning, purchasing, replenishment, and stock levels for all merchandise categories.
Manage product assortments across food & beverages, marine supplies, apparel, gifts, souvenirs, and convenience items.
Analyze sales trends and seasonality to optimize ordering decisions.
Conduct regular inventory audits and implement shrink prevention strategies.
Create and execute promotional calendars, seasonal campaigns, and sales-driving initiatives.
Develop private-label, branded, or location-specific merchandise opportunities.
Partner with marketing teams to drive traffic, guest engagement, and retail revenue.
Introduce new products based on customer demand and market trends.
Build and maintain strong vendor partnerships for merchandise, food & beverage, and marine supply categories.
Negotiate pricing, terms, freight, and promotional support.
Evaluate vendor performance and source new suppliers when needed.