Director, Retail Marketing

Brunswick Boat Group•Fond du Lac, WI

6d•Hybrid

About The Position

As part of the talented Marketing team, you will be responsible for delivering on the vision of strategic execution for integrated global channel marketing programs. This leader works to build global frameworks for promotions, dealer marketing programs, regional campaigns and budget allocation. Partnering closely with the sales team and with marketing vertical partners (including category, brand, media, digital and channel stakeholders) to ensure strategic objectives are outlined, targeted audiences are defined, and messaging is consistent across channel partners and regions. The Director Channel Marketing is an accomplished collaborator and communicates effectively and appropriately at all levels to influence and impact desired outcomes. At Brunswick, we have passion for our work and a distinct ability to deliver.

Requirements

Strong analytical abilities – ability to utilize data and insights to solve business problems and define key opportunities
Demonstrated creative capabilities – ability to utilize data, insights, brand opportunities and gut instinct to craft brand and retail strategies that will connect with consumers to drive results
Collaborator – capability to partner with and interact/influence all levels of the organization
Leadership presence – conveys a style that encourages collaboration, cooperation and teamwork
Accountable – natural ability to identify and drive proactive work that aligns overall corporate vision and respective market goals, all while considering the most effective means of addressing dealer needs
Champion of change management – demonstrated leadership of both internal and external stakeholders through both current and future change and transition, by leading through their own behaviors
Trustworthy – builds trust through the environment they create with cross-functional teams & dealers
Strategic mindset – operates with a holistic view of the retail business and enterprise operations, which enables effective decision-making, ability to prioritize work, & proactively address opportunities at the market-level
Bachelor’s degree in Marketing, Communication, Business or related field
10-15 years of related experience.

Nice To Haves

Experience with wholesale distribution and retail channels a plus.
Experience in either Retail or as a part of a retailer support network with dealers

Responsibilities

Partners with Brand Marketing, Creative and Sales to develop customer centric integrated marketing campaigns direct to consumer and through dealer and retailer channels.
Ability to complete strategic assessments, develop strategic plans, evaluate financials, drive financial projections and structure business scenarios – capability to bring multiple desired outcomes together in a connected, cohesive way
Responsible for planning and managing executional strategy for promotional and regional campaigns ensuring alignment with paid, earned and owned to deliver a global channel approach
Gain alignment with business leaders on marketing and channel objectives and priorities on an ongoing basis.
Partner with the appropriate sales staff to determine future marketing needs and actions for dealers, OEMs and Retailers.
Ensure timely adjustments to changing markets and competitive conditions based on acquired field knowledge.
Develop visual merchandising programs for dealers and retailers to maximize Mercury share of shelf in each channel
Lead strategy and execution of automated local dealer marketing programs to help dealers drive leads and growth in their local markets.
Monitors the success, impact, and contributions of all Retail Marketing programs, communicating successes, failures and next steps to management on a timely basis.
Leverage best practice Performance Marketing team in Campaign development and execution.
Develops and communicates Omni Channel key visual asset packages (messaging/imagery) to provide consistency and streamlined workflow.
Effectively navigates at various levels of the organization to acknowledge and balance connected and dependent strategies, directions & priorities.
Manages budget for channel and promotional programs.
Set strategy and drives execution for global sales lead generation program
Supports category team with dealer training materials (video, pdf, etc.)
Defines and guides the team on local marketing support for dealers
Guides the team on Marketing Qualified Leads programs
Leads marketing for Canada.