Director, Retail Marketing and Development

Sony Pictures Entertainment•Culver City, CA

2d•Onsite

About The Position

Sony Consumer Products is seeking a Director, Retail Marketing and Development to serve as a strategic leader for Hardlines, Softlines, and Publishing at key retail accounts like Target, Walmart, and Amazon, as well as with e-commerce partners. This role is responsible for building and driving multi-category program development from ideation and strategy to execution, aiming to achieve organizational objectives for market share, volume, revenue, operating income, and brand awareness. The position involves managing the retail development budget for assigned accounts and ensuring revenue goals are met. It also requires cultivating strong relationships with retailer buyers, marketing managers, and key agencies/suppliers, with the ability to influence accounts by selling in key programs. Financial acumen and analytical skills are essential for building successful strategies. The role involves working with category sales teams, licensees, and buyers to ensure cross-category placement at key retailers across various product types (e.g., Toys, collectibles, apparel, consumables, home, publishing). Additionally, the Director will manage marketing programs, including digital/social campaigns and in-store events, that span multiple business segments and IP for Sony film and television franchises within the consumer products department.

Requirements

A bachelor’s degree is required.
6-10+ years of Retail Development experience and industry knowledge.
Exceptional communication skills (both written and verbal) is required.
Proven presentation skills with executive presence and leadership; ability to appropriately influence and drive results with key stakeholders.
Proven track record of developing and presenting a compelling marketing strategy and content presentation at a buyer/marketing manager level meeting.
Fluency with PowerPoint is a must.
Travel is required.

Nice To Haves

MBA preferred.
Experience within the consumer brand or at a studio highly preferred.
Cross category programs and retail experience highly preferred.
Experience with managing publicity, digital and retail marketing campaigns as part of retail programs.

Responsibilities

Serve as a strategic leader for Sony Consumer Products (Hardlines, Softlines and Publishing) at retail accounts such as Target, Walmart, Amazon and with ecommerce partners.
Build and drive multi-category program development at retail – from ideation and strategy to executional tactics, to achieve/support organizational objectives for market share, volume, revenue, operating income and brand awareness.
Manage the retail development budget of assigned accounts and ensure that revenue goals are being achieved.
Cultivate and foster strong working relationships with retailer buyers, marketing managers, and key agencies/suppliers.
Influence the account by selling-in key programs.
Apply financial acumen and analytical skills to build a successful strategy.
Work with category sales teams, licensees and buyers to ensure cross category placement at key retailers (eg. Toys, collectables, apparel, consumables, home, publishing, etc.).
Manage marketing programs including digital/social campaigns and in-store events that cross multiple business segments and IP for Sony film and television franchises for the consumer products department.