Admissions and Marketing Director
About The Position
The Director of Admissions & Marketing Strategy provides visionary leadership for admissions, marketing, and recruitment efforts for a private residential school serving students and adults with intellectual disabilities. This role is responsible for developing and executing a comprehensive enrollment strategy that aligns mission, capacity, and long-term growth goals. The ideal candidate is both detail-oriented and big-picture focused — a strategic, systems-oriented thinker who can master program details while identifying new referral pathways and cultivating partnerships that position the school as a trusted option among educational consultants, school systems, and families. They are mission-driven, values-aligned, and comfortable representing the organization externally. They lead with confidence, influence without authority, and bring an adaptable, curious, growth-minded approach to their work.
Requirements
- Bachelor’s degree required (education, special education, nonprofit leadership, business, or related field).
- 5+ years of experience in admissions, enrollment management, marketing, or outreach—preferably in: Special education Independent or private schools Residential programs Human services or disability‑focused organizations
- Demonstrated success in building referral relationships and external partnerships.
- Strong strategic thinking skills with the ability to translate vision into action.
- Exceptional communication and relationship‑building skills.
- Must pass background checks (no felonies, abuse, assault, or neglect convictions) and drug screen.
Nice To Haves
- Experience engaging with school systems, consultants, or public funding placements is highly desirable.
Responsibilities
- Enrollment Strategy & Leadership Develop and execute a multi-year enrollment strategy; analyze trends, referral sources, and market opportunities; and collaborate with senior leadership to align admissions goals with program capacity and resources.
- Admissions Oversight Lead a high-touch, mission-aligned admissions process from inquiry through enrollment. Partner with clinical, educational, and residential teams to assess student fit and ensure accurate communication of offerings and eligibility.
- Outreach & Partnerships Build and maintain relationships with educational consultants, placement professionals, and public school/special education teams. Represent the school at conferences and professional events.
- Marketing & Brand Provide strategic oversight of marketing initiatives (digital, print, web) to ensure messaging clearly reflects the school's mission, outcomes, and differentiators.
- Team & Cross-Functional Collaboration Supervise admissions staff as applicable; serve as a thought partner to leadership on market positioning, growth strategy, and cross-departmental alignment.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
11-50 employees
