Director Sales and Marketing (Business Development)

Avardis Health•Roanoke, VA

1d•Onsite

About The Position

We are looking for a qualified, dynamic and results-driven Director of Sales and Marketing to drive census growth, expand market share, and enhance our facility's reputation within the healthcare industry. This role requires a motivated, creative, and relationship-focused leader who thrives in a fast-paced healthcare environment. As the Director of Sales and Marketing (Director of Business Development), you will be responsible for leading census development efforts, establishing and nurturing relationships with referral sources, and implementing strategic marketing initiatives.

Requirements

Bachelor's degree required (RN/LPN Nursing degree preferred).
Current unencumbered state license, as appropriate.
Minimum three (3) years of experience in business development, healthcare sales, or marketing (Managed care/insurance experience preferred).
Strong understanding of public and commercial payer sources.
Proven ability to build relationships, develop strategic initiatives, and drive census growth.
Excellent communication, negotiation, and leadership skills.
Must be qualified, compassionate, and dedicated to achieving outstanding results.

Nice To Haves

Managed care/insurance experience preferred.

Responsibilities

Exceed revenue targets through effective census development strategies.
Build and maintain strong relationships with hospitals, physicians, managed care organizations, BPCIs/ACOs, and community senior care organizations.
Assist in the branding and market positioning of the company.
Provide backup coverage for center-level and liaison sales/marketing roles as needed.
Develop and execute education and community outreach programs to enhance visibility and encourage referrals.
Act as a liaison between the facility and the community, fostering positive engagement and referral activity.
Utilize various platforms to identify and develop partnerships for growth opportunities in local markets.
Drive physician recruitment initiatives, program development, and quarterly on-site community events.
Collaborate with leadership to achieve occupancy and financial goals, ensuring continued growth and stability.
Lead the evaluation and coordination of admissions across multiple care centers.
Plan and execute industry trade shows and business development activities.
Maximize admissions by maintaining daily contact with potential referral sources such as hospitals, insurers, case management companies, and healthcare agencies.
Conduct admission screenings, determining level of care, service requirements, and insurance coverage.
Innovate and implement new strategies, systems, and processes to continually improve business outcomes and team performance.