Creative Director, Business Development & Marketing

Advantage Sales & Marketing dba Advantage Solutions•Saint Louis, MO

About The Position

The Creative Director, Business Development & Marketing is an internal-facing leadership role that partners closely with Marketing, New Business, Strategy, and Creative teams to drive agency growth and elevate the brand. This role blends creative direction, brand stewardship, and strategic thinking to shape how the agency presents itself to prospective clients. The Creative Director is responsible for defining creative vision across new business initiatives, ensuring compelling storytelling, strong visual identity, and consistency of voice across all pitch and marketing materials.

Requirements

8–10 years experience in relevant field (Marketing agency experience preferred)
Excellent written and verbal communication skills
Strong prioritization skills
Ability to maintain a high level of service quality
Ability to work effectively with management
Ability to visualize and plan objectives and goals strategically
Ability to partner with and influence cross-functional leadership
Strong organizational skills in a fast-paced work environment
Flexibility and adaptability to changing project and business needs
Ability to work independently with minimal supervision and meet deadlines
Ability to manage multiple priorities with frequent interruptions
Proficiency with creative design tools, productivity software, collaboration platforms, and artificial intelligence tools

Responsibilities

Collaborate with Executive Creative Directors and Group Creative Directors to develop creative concepts for new business opportunities
Maintain deep knowledge of the agency’s services, capabilities, and value proposition
Partner with New Business, Strategy, Account, and Creative leadership to align creative output with growth strategies
Serve as the primary owner of new business content and creative execution
Craft persuasive narratives that create a cohesive story across pitch materials
Edit and refine content to ensure clarity, accuracy, and alignment with agency positioning
Develop original, client-ready pitch content tailored to specific client needs
Package case studies, credentials, and work samples to support agency propositions
Manage complex new business pitches from concept through delivery
Coordinate cross-functional teams to ensure timely , high-quality execution
Anticipate and resolve pitch-related challenges and risks
Apply strong organizational and prioritization skills across multiple initiatives
Adapt quickly and work effectively in ambiguous or fast-changing situations
Proactively identify and apply internal best practices to improve pitch quality
Clearly articulate the agency’s services, capabilities, and differentiation to prospective clients
Own the quality and final delivery of RFIs and pitch materials
Serve as a trusted advisor to senior leaders and pitch teams
Understand client business challenges and provide informed creative direction
Positively influence creative teams in high-pressure new business environments
Monitor competitive trends and market dynamics and share insights with leadership
Ensure all new business efforts align with overall agency business goals
Develop and evolve agency brand identity while ensuring consistency across all internal and external touchpoints
Provide guidance and direction on brand-related decisions and initiatives
Develop agency selling stories by capability and industry vertical
Express brand narrative creatively across owned channels including website, customer relationship platforms, and social media
Generate original, client-ready pitch content tailored to specific client needs
Ensure brand expression is consistent across all new business materials, presentations, and client interactions
Collaborate with cross-functional teams to align brand messaging with new business strategies and agency propositions
Manage complex new business pitches by coordinating contributions across multiple teams
Partner with senior leadership to assess and refine brand strategy to remain competitive in the marketplace
Partner with senior leadership to develop and advance an innovation pipeline and related use cases
Identify and apply internal best practices to enhance delivery quality and effectiveness
Enable agency-wide deployment of innovation initiatives
Lead creative development and design of agency-wide communications including templates and internal presentations