Creative Marketing Director

7 Leaves Cafe • Huntington Beach, CA

1d • $120,000 - $130,000 • Onsite

About The Position

As a key member of the Integrator Team, the Creative Director of Marketing leads the vision, strategy, and execution of the full 7 Leaves brand ecosystem-including product, branding, design, and marketing . This role is responsible for shaping how the brand is experienced across every touchpoint, from product innovation to in-store experience to digital engagement. This leader drives comp cup growth, brand equity, and long-term customer loyalty by aligning creative direction with business performance. They oversee Marketing, Branding, Creative, and Product/R&D , ensuring a cohesive and compelling brand story across all channels. The ideal candidate is both a creative visionary and operational leader -someone who can translate ideas into execution, bring clarity to ambiguity, and build a culture of innovation, collaboration, and accountability.

Requirements

• 6+ years of progressive leadership across marketing, brand, creative, and/or product-ideally within food & beverage, hospitality, or retail
• Proven success leading both creative direction and business performance outcomes
• Experience overseeing product or working closely with R&D/product teams
• Strong background in digital marketing, content, social media, CRM, and loyalty platforms
• Demonstrated experience leveraging AI tools or marketing technology to drive results
• Bachelor's degree in Marketing, Business, or related field required

Nice To Haves

• MBA preferred

Responsibilities

• Brand, Creative & Customer Experience Leadership
• Own and evolve the 7 Leaves brand identity, ensuring consistency across visual design, voice, product, and experience
• Set the creative direction for campaigns, product storytelling, store experience, and digital platforms
• Champion a customer-first mindset by integrating real-time insights into brand and creative decisions
• Partner with Operations and Training to ensure brand standards translate seamlessly into in-store execution
• Uphold and reinforce Core Values across all brand touchpoints
• Marketing Strategy & Execution
• Develop and lead integrated marketing strategies that drive comp cup growth, brand equity, and customer loyalty
• Oversee the full marketing calendar across campaigns, promotions, product launches, and new store openings
• Build and lead a high-performing, creative-driven Marketing & Branding team
• Define and track KPIs across awareness, engagement, conversion, and retention
• Leverage data and insights to continuously optimize performance and ROI
• Identify emerging trends, cultural moments, and opportunities to keep the brand relevant and differentiated
• Product Innovation, R&D & Menu Strategy
• Oversee the end-to-end product lifecycle-from concept ideation to launch and post-launch optimization
• Partner closely with R&D to develop innovative beverages and menu items aligned with brand identity and guest preferences
• Establish structured testing, pilot programs, and feedback loops to inform product decisions
• Ensure product innovation balances creativity, operational feasibility, and profitability
• Integrate product storytelling into marketing campaigns to drive excitement and adoption
• Cross-Functional Leadership & Business Alignment
• Act as a strategic thought partner across leadership, bringing brand, product, and customer insights into company decisions
• Collaborate with Finance on budgeting, forecasting, and ROI evaluation
• Partner with IT, CRM, and Loyalty teams to enhance digital guest experiences
• Align closely with Operations to ensure consistency across product execution and in-store experience
• Support store-level initiatives including local marketing, community engagement, and grand openings
• AI Innovation & Marketing Technology
• Lead the adoption and integration of AI-driven tools across marketing, creative, and product innovation
• Drive personalization strategies using customer data, predictive insights, and automation
• Explore AI applications in content creation, campaign optimization, customer segmentation, and operational efficiency
• Partner cross-functionally to implement scalable, data-driven solutions across digital platforms
• Establish responsible and ethical AI practices aligned with brand values
• Continuously evaluate emerging technologies to position 7 Leaves as an innovative, forward-thinking brand

Benefits

• Team Member Discounts – Enjoy your favorite 7 Leaves drinks on and off the clock.
• Annual Performance Bonus – Competitive bonus opportunities for eligible team members based on individual and company performance.
• Comprehensive Benefits Package – Medical, dental, and vision insurance available for eligible team members to support your health and well-being.
• Leadership Development Programs – We invest in your growth through hands-on training, mentorship, and professional development opportunities.
• Collaborative & Supportive Culture – Be part of a dynamic team where creativity, authenticity, and fun are always on the menu.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 101-250 employees