Creative Director & Marketing AI Technologist

LinkedIn•San Francisco, CA

1d•$149,000 - $233,000•Hybrid

About The Position

This role can be based in our New York City, San Francisco, Sunnyvale, or Mountain View office. At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. LinkedIn’s marketing teams shape how our members & customers think, feel, and behave. The right ad, email, or promo can give a member the push they need to download our app, try LinkedIn Premium, or attend an event -- and those small steps may be the start of a journey that changes their career. In this critical role on LinkedIn’s Creative team, the Creative Director for Performance Marketing acts as a true master of the art & science of storytelling. This starts with developing a deep understanding of our audiences & business objectives, combined with the intricacies of external & internal marketing channels. You will be LinkedIn’s foremost expert on what creative is working best, which visuals drive clicks and which drive retention, and how to improve each week. You will revolutionize the processes used at LinkedIn to develop new creative. The AI-based approach and method you bring will be always evolving, you’re constantly honing not just your output but the way you build towards it. This role is expected to deploy generative AI in multiple ways to enable more efficient creative production. You’ll rethink our way of working through an AI lens, while maintaining a high bar for brand safety. You’ll be the first to try new tools, processes, and techniques, always on top of the best way of getting our work done. Partners on teams across Marketing will know you as the person to come to for the best possible ads to fuel their team’s growth, and the undisputed expert on AI tools. Within the Creative team, you’ll focus on bottom-of-funnel growth and performance marketing, and the technology required to do so. In success, this role will mean that LinkedIn’s performance marketing -- via social ads, display banners, our in-app promos, email, and more -- tell LinkedIn’s story and achieve our marketing goals efficiently. You’ll bring not just high-performing performance ads, but a new approach to creativity.

Requirements

BA/BS degree in design, marketing, or related field experience
7+ years of experience in creative development and marketing design.
3+ years of experience leading creative technology strategy, including reviewing, integrating, and deploying new tools and processes.
2+ years of experience working with marketing data to inform testing and experimentation, with a portfolio of relevant work demonstrating impact.

Nice To Haves

Conversant in multiple marketing channels; with deep knowledge of email, display, social media, and in-product tactics
Superior audience-centricity and advocate for the member across the organization
Experience leveraging audience understanding to conceive creative strategies across multiple channels
Expert in working with business partners to align on marketing messages & creative expression
Highly collaborative and a team player who has a persistent commitment to collaborate across teams
Portfolio of existing work
Scaled Creative Operations
AI production pipeline design
Performance Creative Strategy
Creative Analytics & Experimentation
Media team collaboration

Responsibilities

Architect the process and tools required to create marketing assets at scale, meeting a high bar for quality & effectiveness.
Test and onboard new creative technology to ensure rapid, efficient, and effective production processes -- not just for yourself, but for the creative team as a whole. Co-develop an approach to ethical AI, ensuring LinkedIn takes a responsible approach to privacy.
Stay curious about new technologies, platforms, and potential partners that would accelerate our way of getting work done.
Bring an attitude of rapid iteration and learning, cycling through the test, deploy, and learn process with increasing speed. Build a deep partnership with the media team to understand channel best practices and test design.
Build and deliver high-performing marketing collateral for use in social, display, in-app, and email marketing campaigns.
Partner with operations and reporting teams to understand the efficacy of existing marketing, informing strategies for iterative testing.
Define and take goals for creative impact and effectiveness, leading measurement of the value of creative as a growth lever for LinkedIn. Goals include CTR, CVR, and yield.
Work with internal technology teams to define our approach to asset management, personalization, and data feedback loops.
Act as an internal thought leader on the best practices for creative, documenting and distributing the themes we see in creative tests across teams.
Partner with our brand and creative teams to ensure that high standards of quality and brand safety are maintained, even as we move fast.
Lead with curiosity, getting deep into performance analytics, research data, and experiment results to personally understand how creative is performing.
Partner with other creative team members to share best practices, distribute work, communicate timelines, and review work.
Adhere to brand guidelines and marketing briefs, using a toolkit to creatively express the message for each channel & objective.