Director, Retail Marketing and Development

Sony Pictures Entertainment•Culver City, CA

About The Position

Sony Pictures Entertainment is a division of Sony Corporation, a creative entertainment company built on a foundation of technology. Along with our sister companies, we make movies, television, music and games that engage billions of people, connecting creators and audiences around the globe. We are looking for innovators to join us as we forge the future of entertainment! This role is a strategic leader for Sony Consumer Products (Hardlines, Softlines and Publishing) at retail accounts such as Target, Walmart, Amazon and with ecommerce partners. The Director will be responsible for building and driving multi-category program development at retail – from ideation and strategy to executional tactics, to achieve/support organizational objectives for market share, volume, revenue, operating income and brand awareness. The Director will also be responsible for the retail development budget of assigned accounts and ensuring that the revenue goals are being achieved. This role cultivates and fosters strong working relationships with retailer buyers, marketing managers, and key agencies/suppliers, and has the ability to influence the account by selling-in key programs. The Director applies financial acumen and analytical skills to build a successful strategy and works with category sales teams, licensees and buyers to ensure cross category placement at key retailers (e.g., Toys, collectables, apparel, consumables, home, publishing, etc.). The Director manages marketing programs including digital/social campaigns and in-store events that cross multiple business segments and IP for Sony film and television franchises for the consumer products department.

Requirements

A bachelor’s degree is required, MBA preferred.
6-10+ years of Retail Development experience and industry knowledge.
Experience within the consumer brand or at a studio highly preferred.
Cross category programs and retail experience highly preferred.
Experience with managing publicity, digital and retail marketing campaigns as part of retail programs.
Exceptional communication skills (both written and verbal) is required.
Proven presentation skills with executive presence and leadership; ability to appropriately influence and drive results with key stakeholders.
Proven track record of developing and presenting a compelling marketing strategy and content presentation at a buyer/marketing manager level meeting.
Fluency with PowerPoint is a must.
Travel is required.

Responsibilities

Strategic leader for Sony Consumer Products (Hardlines, Softlines and Publishing) at retail accounts such as Target, Walmart, Amazon and with ecommerce partners.
Responsible for building and driving multi-category program development at retail– from ideation and strategy to executional tactics, to achieve/support organizational objectives for market share, volume, revenue, operating income and brand awareness.
Responsible for the retail development budget of assigned accounts and ensuring that the revenue goals are being achieved.
Cultivates and fosters strong working relationships with retailer buyers, marketing managers, and key agencies/suppliers.
Ability to influence the account by selling-in key programs.
Applies financial acumen and analytical skills to build a successful strategy.
Work with category sales teams, licensees and buyers to ensure cross category placement at key retailers ( eg. Toys, collectables, apparel, consumables, home, publishing, etc.).
Manages marketing programs including digital/social campaigns and in-store events that cross multiple business segments and IP for Sony film and television franchises for the consumer products department.