Marketing Director

Discovery Land Company

3d•Onsite

About The Position

Discovery Land Company is seeking a full-time, year-round Director of Marketing to join the Marketing Department. The Director of Marketing works with Discovery’s Corporate Marketing team as an on-the-ground marketing lead at Stetson Mountain, helping to develop and execute the property’s sales and marketing program. This person will lead day-to-day marketing efforts at the property level and work closely with the sales team to support the sales process from a marketing perspective. This role requires expertise in marketing strategy, well-developed cross-departmental project management and sales skills, excellent writing and communication skills, attention to detail, exemplary organizational skills, discipline and creativity, and a desire to be part of a fast-moving, entrepreneurial team. Candidates must have the ability to handle multiple tasks simultaneously, balance a variety of roles within the organization, and be able to establish and foster effective working relationships with internal teams, prospects, and the local community.

Requirements

Bachelor’s degree with a focus on business and marketing preferred
Minimum of 8 years in marketing, representing high-end luxury properties or relevant industry.
Computer literate in Microsoft Office (PowerPoint, Word, Excel), and Adobe Creative Suite (InDesign, Illustrator, Photoshop) as well as Apple products and services
Track record of producing and presentation of marketing assets in a fast-paced and agile environment
Flexibility and ability to pivot to new projects and desire to work in fast-paced environment.
Positive attitude, professional demeanor, and exceptional communication and interpersonal skills to deliver service to members, guests, and team members.
Ability to work in a team environment.
Ability to stay calm and focused during the busiest of times.
Ability to read, write, speak, and understand English; additional languages preferred.
Must be able to work flexible work hours/schedule including evenings, weekends, and holidays.
Long hours may be required due to business demands.

Nice To Haves

Experience partnering and/or working with a Sales teams a plus
Knowledge of construction, architecture and design a plus

Responsibilities

Provide brand and marketing expertise within DLC and property initiatives such as collateral development, communications, event planning, and overall presentation.
Responsible for creating communications related to sales and marketing initiatives.
Support writing and communication projects.
Market research, insights, and input into strategic planning.
Develop marketing plan and corresponding budget to align and support sales initiatives.
Collaborate with the sales team to drive engagement and strategy implementation in current and new markets.
Project manage print and digital asset creation and management.
Manage CMS and listing inventory on property website.
Coordinate photography and videography for the property
Social media management.
Onsite support and coordination of corporate-led events.
Oversee inventory and assets for digital sales tools and resources.
Manage CRM input and reporting dashboards, analyze data and provide reporting to support overall sales direction and new marketing initiatives.
Oversee new product launch material development and design.
Evaluate marketing needs as property transitions through lifecycles.
Additional marketing duties as needed.