Director, Marketing

ISG Technology•Overland Park, KS

21h•Onsite

About The Position

Oversees Marketing department by developing plans to promote, revenue generation, brand image, company services and create campaigns for lead generation and promotion. Conduct market research in areas of TAM refinement, industry specialization and design go to market plans for specific products, services, or business lines. Review changes in the marketplace and recommends marketing strategy to the top management.

Requirements

High School Diploma or Equivalent required.
Bachelor’s Degree in Marketing or Business Management required
7+ Years of Marketing Experience required.
Hold and maintain a valid driver’s license; driving record must meet the criteria of ISG’s insurance carrier for acceptance of coverage.
Oral Communications – Speak clearly and persuasively in positive and negative situations; respond well to questions; demonstrate group presentation skills and participate in meetings.
Written Communications – Write clearly and informatively, edit work for spelling and grammar; present numerical and statistical data effectively and read and interpret written information.
Customer Service – Respond promptly and courteously to customers’ requests for service and assistance; manage difficult or emotional customer situations.
Presentation – Deliver business, non-technical, and limited-technical presentations to audiences of 20-150 individuals.
Leadership – Lead people and get results through others in a positive and inspiring manner.
Management – Organize and manage multiple priorities.
Ethics – Treat people with respect; keep commitments; inspire the trust of others; work with integrity and ethically; upholds company values.
Organizational Support – Follow company policies and procedures and complete other duties as assigned.
Judgment – Include appropriate people in decision-making process.
Interpersonal Skills – Maintain confidentiality; keep emotions under control; listen well.
Strategic Thinking – Develop strategies to achieve organizational goals; analyze market and competition; identifies external threats and opportunities and adapts strategy to changing conditions.
Planning and organization – Prioritize and plan work activities; use time efficiently; plan for additional resources; set goals and objectives; organize or schedule other people and their tasks.
Professionalism – Approach others in a tactful manner; react well under pressure; treat others with respect and consideration regardless of their status or position; accept responsibility for own actions; follow through on commitments.
Adaptability – Adapt to changes in the work environment; manage competing demands; deal with frequent change, delays, or unexpected events.
Detail & Task Oriented – Manage and follow through on multiple tasks, items and communications in a timely manner.

Nice To Haves

Master’s Degree preferred.

Responsibilities

Developing marketing strategies for the business by identifying customers' current and future needs; working with sales, services, and partners to understand in the development of monitoring the competition.
Preparing effective advertising campaigns based on market research and continuous learning and testing within campaign execution.
Work with Sales, Product Management, and Services Leadership to understand client’s needs and challenges by industry segment and develop strategic campaigns based on key buyer personas as well as sales leads and business development.
Make recommendations for campaign improvement based on data.
Having the ability to work collaboratively in a team environment.
Establishing and maintaining relationships with industry influencers and key strategic partners.
Collaborate with senior executives to develop growth plans for the organization.
Forecast, implement, and oversee the department’s operating budget.
Support the Company by completing all other job duties as assigned.
Build a roster of external skills and partners to direct work in areas of content, creative, event management, web site execution and digital marketing.