Marketing Director

Yami•Brea, CA

10d

About The Position

Yami is a leading Asian e-commerce platform serving customers across North America, offering a curated selection of Asian food, beauty, lifestyle, and consumer products. Our non-Chinese business — spanning our English, Japanese, and Korean sites — is one of our fastest-growing businesses and represents a significant opportunity for the next phase of Yami’s growth. We are looking for a ( Associated) Director of Non-Chinese Markets to lead this business end to end — from customer acquisition and conversion to retention, LTV, and the overall customer experience. This is a senior, high-ownership role for a leader who enjoys operating at the intersection of growth, marketing, e-commerce, product, and customer experience. The Role You will own the growth and performance of Yami’s non-Chinese markets across three distinct stages of market maturity. You will lead a team of nine through two functional leads: Acquisition & Creator Growth Site Operations, Campaigns & CRM You will set market priorities, allocate acquisition resources, establish growth strategies, and drive cross-functional execution across marketing, product, engineering, design, and merchandising. The role goes beyond traditional channel or campaign management. You will be responsible for understanding the entire customer journey and identifying the highest-impact opportunities across the funnel — from discovery and landing experience to first purchase, repeat purchase, and long-term customer value.

Requirements

Bachelor's degree or above
8+ years of experience in e-commerce, growth, integrated marketing, or a related field, with 3+ years of people leadership experience
Demonstrated experience owning full-funnel business outcomes, rather than a single marketing channel — with accountability for revenue, customers, or another meaningful business metric
Strong understanding of the relationship between acquisition, conversion, retention, and LTV, with the ability to make thoughtful trade-offs across the funnel
Strong cross-functional capability and experience working closely with Product, Engineering, and Design to improve customer experiences and drive measurable business outcomes
Ability to translate customer and funnel insights into product hypotheses, requirements, and actionable initiatives
Strong integrated marketing judgment across organic social, creators, affiliate, paid media, CRM, and on-site merchandising
High analytical rigor and a strong understanding of attribution, cohort analysis, experimentation, incrementality, and marketing measurement
Experience building measurement frameworks and operating systems where they did not previously exist
Comfortable operating across multiple markets and cultures, with the adaptability and humility required to work effectively across languages and customer segments
Experience in consumer e-commerce, marketplaces, or multi-category retail

Nice To Haves

Experience in Asian food, beauty, lifestyle, or consumer categories
Experience building a function or business from limited measurement to a data-driven operating model
Experience with mobile app growth and app-versus-web customer strategy
Experience scaling businesses across multiple international markets

Responsibilities

Business Growth: New customers, conversion, retention, and LTV across Yami’s English, Japanese, and Korean sites
Customer Experience: The end-to-end customer journey for non-Chinese customers, from discovery through first and repeat purchase
Growth Investment: Strategic deployment of the acquisition budget across markets and channels, supported by clear business cases and ROI analysis
Team Leadership: Lead, develop, and empower two functional leads and their teams, with clear accountability for market-level outcomes
Integrated Growth Strategy: Build an integrated commercial calendar across markets, languages, campaigns, CRM, creators, affiliates, paid media, organic social, and on-site merchandising
Cross-Functional Leadership: Partner closely with Product, Engineering, Design, Data, and Merchandising to improve the customer journey and unlock growth opportunities
Market Strategy: Develop differentiated strategies based on the maturity, customer behavior, and growth opportunities of each market