Rental Manager

Alta Equipment Group•Ronkonkoma, NY

20h•Hybrid

About The Position

The Rental Manager is responsible for managing regional rental operations across multiple branches while ensuring a consistent and positive experience for both internal teams and external customers. This role is responsible for the efficient and profitable operation of the rental business in New York. There will be regular travel to branch and customer sites to support execution, drive compliance, and maintain strong relationships.

Requirements

Experience in rental operations, equipment rentals, or multi‑location operations
Strong understanding of contracts, pricing, and billing
Leadership or supervisory experience
Willingness and ability to travel throughout the region
Strong communication and relationship‑management skills
High attention to detail in a fast‑paced environment

Nice To Haves

Execution‑focused with strong regional ownership
Comfortable interacting with customers and branch leadership
Process‑driven and decisive
Strong cross‑functional collaborator

Responsibilities

Manage day‑to‑day rental operations across an assigned region
Travel to branch locations as needed to oversee execution and operational consistency
Visit customer sites to support service delivery and resolve rental‑related issues
Serve as a key contact for regional rental customer experience
Play a pivotal role in the growth of the rental business within the region; create and implement strategies that will increase rental revenue
Travel with account managers to current and prospective customer locations with the goal of becoming the customers one stop solution for all their needs including rental
Work with sales management to educate and identify rental solutions for the sales team to market resulting in an increase of sales and rental solution awareness within the region
Work with local organizations and associations within the region to build relationships that will result in an elevated brand awareness
Contact previous and prospective customers to establish a relationship and educate them about the rental solutions Alta offers
Ensure required documentation is complete (agreements, POs, COIs)
Approve discounts within limits and protect rental margins
Ensure all delivered rental equipment across the region is billed on time
Monitor open contracts for missed or delayed billing
Identify and address idle or underutilized equipment regionally
Execute fleet transfers, reassignments, and redeployment
Review service costs charged to rental and investigate variances
Supervise, train, and coach rental coordinators
Instill a customer focused culture within the department resulting in the strengthening of current customer relationships and creating new ones
Prepare, develop, and execute self/employee training and product knowledge for rental department personnel
Audit CRM activity to ensure clean opportunity progression
Act on customer feedback to improve satisfaction and retention